Manager -Growth Marketing

3 days ago

Bengaluru, India PayU Full time
About the Role

:

Growth Marketing LeadResponsibilities:1. Plan, and execute all marketing activities: GTM, creative strategy, digital marketing, cross- sell, conversion funnel optimization, etc.2. Strategize on full year planning for your product lines with new marketing initiatives to drive growth via customer acquisition and retention3. Design campaigns, comms basis customer insights from market research, customer hearingand transactional profile4. Research for new growth avenues Develop creative, out of the box solutions to break through clutter and drive rapid growth. Establish and manage key marketing partnerships to reach customers at scale5. Display financial acumen in managing spends, CAC and RoI6. Key stakeholder management capabilities to drive collaboration with cross-functional teamsRequirements:5+ years of experience in marketing and growthStrong judgment, intuition, a customer empathy to identify winning marketing ideasUnderstanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)Highly innovative, out of the box thinkingExperience with Growth Marketing at a B2C fintech product start-up (BNPL, Cards, Loans) preferredStrong bent of understanding for customer insights and analytics, to drive input based marketing initiatives

What we offer :

A positive, get-things-done workplaceA dynamic, constantly evolving space (change is par for the course – important you are comfortable with this)An inclusive environment that ensures we listen to a diverse range of voices whenmaking decisions.Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scaleAccess to 5000+ training courses accessible anytime/anywhere to support your growthand development (Corporate with top learning partners like Harvard, Coursera, Udacity)

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