![HireHunch](https://media.trabajo.org/img/noimg.jpg)
Growth Marketing Manager
3 days ago
Company Description
HireHunch is a revolutionary full-stack technical assessment platform based in Bengaluru. Our platform provides Skill Assessment, a Video Interview Platform, and our core offering of Interview As A Service, all in one single hiring platform. We are focused on innovating and transforming the hiring process.
Job Summary: The Growth Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that drive growth for our products. This role requires a blend of strategic thinking, creativity, and hands-on execution. The ideal candidate will have extensive experience in various aspects of marketing, including digital marketing, product marketing, brand management, and market research.
Key Responsibilities:
Strategy Development:
- Develop and implement marketing strategies that align with the company’s overall business objectives.
- Drive product growth through innovative marketing campaigns and initiatives.
- Identify new market opportunities and develop strategies to capitalize on them.
Product Marketing:
- Collaborate with product management and sales teams to develop and execute go-to-market strategies for new and existing products.
- Conduct market research to understand customer needs, market trends, and competitive landscape.
- Develop compelling product positioning and messaging that resonates with target audiences.
Digital Marketing:
- Oversee digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing.
- Leverage data analytics to optimize marketing campaigns and improve ROI.
- Manage the company's online presence and ensure consistent brand messaging across all digital channels.
Brand Management:
- Develop and maintain the company's brand identity and ensure consistent use across all marketing materials and channels.
- Create and execute brand campaigns to increase brand awareness and loyalty.
- Manage public relations and media relations activities to enhance the company’s brand image.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
- 5-8 years of marketing experience, with at least 5 years in a B2B SaaS industry.
- Proven track record of developing and executing successful marketing strategies that drive product growth.
- Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
- Experience with market research, product positioning, and go-to-market strategies.
- Excellent leadership and team management skills.
- Strong analytical and problem-solving abilities.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
Preferred Qualifications:
- Experience in the HR Tech industry.
- Proficiency with marketing automation tools and CRM software.
- Experience in public relations and media relations.
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