Product Marketing Manager | IC | SaaS | Bangalore

4 weeks ago


bangalore, India Michael Page Full time
This is an IC role Candidate should be based out of Bangalore

About Our Client

Our client is a renowned name in the cloud optimization domain. Predominantly selling to the North American market, this is a niche segment where they have already created a footprint.

Job Description

Product Positioning: Develop clear and compelling product positioning and messaging that resonates with our target audience Go-to-Market Strategy: Create and execute go-to-market plans for new product releases, including product launches, and sales enablement materials. Content: Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers. Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively communicate the value of our product to customers. Customer Advocacy: Develop and maintain relationships with satisfied customers, turning them into advocates who can provide testimonials and participate in case studies. Analytics and Reporting: Monitor and measure the effectiveness of product marketing initiatives and adjust strategies based on data and insights. Competitor Analysis: Stay informed about competitors' offerings, pricing, and positioning to identify opportunities for differentiation. Collaboration: Work closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution of product marketing initiatives.

The Successful Applicant

5-10 years of experience in Product Marketing This is an IC role reporting to the CEO. Candidate should come with experience dealing with a technically complex product Deep understanding of the art of catering to North American audiences, and technology fraternity ac ICP. Motivated, driven, and a team player. Open to Bangalore as a location, with 2-day WFO

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