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Digital Analytics

2 months ago

India adaptive & co Full time

Adaptive & Co is a leading Digital Analytics & Performance Marketing Consultancy specializing in analytics and measurement, analysis, insights, strategy, and data activation.


As Certified Google Marketing Platform Partners , we specialize in the Google Stack;

  • Google Analytics 4 / 360
  • Google Tag Manager
  • BigQuery
  • Google Cloud
  • Data/ Looker Studio
  • Looker
  • Google Ads


As well as a variety of other enterprise MarTech platforms and APIs e.g.

  • CRM - HubSpot, Salesforce, etc
  • MAP - Marketo, Pardot
  • Warehouse - Amazon, Azure, Snowflake, etc
  • Visualisation - PowerBI, Tableau, Domo
  • Advertising - Meta, TikTok, LinkedIn, etc


We seek a highly technical Implementation and GA4 Subject Matter Expert for the Digital Analytics - Tech Implementation Lead role to join our team. You will offer domain expertise and technical implementation services to support and maintain our growing portfolio of enterprise clients.


**Required Platform & Technical Expertise

  • GMP Subject Matter Expert with a focus on Google Analytics / Tag Manager implementation
  • GA4 experience to expert level
  • Google Tag Management experience to an advanced/ expert level
  • Server-side tracking
  • BigQuery and Google Cloud
  • Ability to write HTML/HTML5/CSS, jQuery and JavaScript
  • SQL and Python
  • Coding PHP or .Net
  • Experience working with APIs - GMP Platforms
  • Highly detail-orientated and takes pride in one's work - nothing short of excellent work will do


Preferred Platform & Technical Expertise

  • BigQuery & Google Cloud
  • Experienced with other platforms, including Hubspot, Segment, etc
  • Software development & APIs
  • Working knowledge of advertising platforms, such as Google Ads, Facebook Ads, etc


Responsibilities:

  • Work with the Technical Leader & Solution Design team to define enterprise measurement solutions.
  • Create technical specification documents for dataLayer development.
  • Implement enterprise-grade digital analytics solutions
  • Develop integrations and bespoke solutions, including working with APIs
  • Scripting and technical problem-solving
  • Take ownership of the end-to-end process, from implementation to data validation.
  • Support the wider technical team on best practices and innovation
  • Establish standards to improve our proposition continuously.


Please apply if you possess the skills and mindset to deliver world-class solutions.

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