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Content Strategist

4 months ago

pune, India UrbanGabru Full time

Job Title: Content Strategist (Instagram Reels)


Company: UrbanGabru & UrbanYog

Location: Pune, India (Office-based)


About Us:


UrbanGabru & UrbanYog are leading players with dynamic brand entrenched in the beauty and lifestyle industry for Men's and Women's grooming categories respectively, offering a range of products tailored for the modern individual. With a focus on innovation and quality, UrbanGabru & UrbanYog aims to empower individuals to express themselves confidently through their unique range of grooming and lifestyle essentials.


Job Role:

Are you passionate about creating engaging video content that sparks conversations and drives trends on Instagram? UrbanGabru & UrbanYog , a vibrant brand in the beauty and lifestyle realm, is seeking a skilled Content Strategist to join our Pune team and revolutionize our Instagram Reels presence.


Responsibilities:

  • Keep a finger on the pulse of content trends, social media dynamics, and the ever-evolving beauty/lifestyle landscape to ensure our content remains fresh, relatable, and resonant with our audience.
  • Conceptualize and execute innovative content strategies tailored specifically for Instagram Reels and YouTube, and other emerging platforms, leveraging the latest features and formats to captivate our audience.
  • Stay updated on industry shifts, new technologies, and advertising best practices to continuously refine our approach and maximize our impact.
  • Take charge of our Instagram accounts, curating visually stunning and share-worthy content that embodies our brand ethos and fosters community engagement.
  • Develop and implement growth strategies to enhance follower interaction and expand our audience reach, driving organic traction and fostering brand advocacy.
  • Demonstrate a keen creative vision and strategic acumen, applying insights into brand advertising and consumer behavior to craft compelling narratives that resonate with our audience.
  • Collaborate closely with the influencer marketing team to identify opportunities for collaboration, leveraging influencers to amplify our content and reach new audiences effectively


Requirements:

  • 6 months to 3 years of experience in creating viral content specifically for Instagram Reels and YouTube
  • Profound understanding of social media trends, with a knack for swiftly adapting to emerging formats and audience preferences.
  • Excellent communication and collaboration skills, with a proven ability to work effectively within a team environment.
  • Prior experience in content creation within the beauty/lifestyle industry is advantageous, demonstrating a nuanced understanding of audience interests and preferences.
  • Willingness to contribute to content creation efforts across various platforms and formats, supporting the broader content strategy.
  • Proficiency in monitoring and analyzing performance metrics across social media platforms like Instagram, Twitter and Youtube, with the ability to derive actionable insights.


Preference :

  • Require a male candidate for UrbanGabru.
  • Require a female candidate for UrbanYog.