Campaign Measurement Optimization Analyst 2

4 weeks ago


india Bread Financial Full time
JOB DESCRIPTION

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Job Summary

The Analyst 2, Campaign Measurement Optimization provides data driven marketing campaign insights to our partners across the business. The Analyst 2 develops an understanding of retail, marketing, credit profitability and the interaction of customers/retailers/card issuers to be involved in partner discussions.

Essential Job Functions:

Create and Design: Design, create, evaluate, optimize, and deliver quantitative and qualitative offerings in relation to the attributes and behaviors of marketing campaigns. (Including, but not limited to, custom demographic, geographic, financial and lifestyle profiles; transactional, shopping and interaction activities; behavior hypothesis testing, data mining and customized reporting/analysis.) Participate in strategic projects to identify enhancements to processes and offerings that will have a positive impact on Bread Financial’s ability to deliver relevant marketing and create enduring loyalty (focus on marketing campaign performance and recommendations). 

Review and Evaluate: Data is extracted from a variety of customized sources, with a number of tools. A quantitative background is necessary to effectively navigate and pull logical meaning around the data. The responsibility of the individual is to understand how to find/extract the needed data (Design), structure the output (Create), understand what it means and implies (Evaluate), turn the data into information (Optimize) and provide the results/recommendations (Deliver) directly to internal partners (Client Partnerships, Marketing, Operations) and 3rd Parties (Brand Partners, Vendors) to directly impact business decisions. Additionally, sound problem formulation and a proactive approach to addressing analysis is required.

Reports to: Lead/Manager

Working Conditions/ Physical Requirements: Normal office environment, some travel may be required.

Direct Reports: None

Minimum Qualifications

Bachelor’s degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, Business or similar

2-5 years work experience in analyzing marketing performance, driving marketing and business decisions through data extracts, queries and actionable insights. Experience with Data Mining Tools (SQL, SAS), APT Test & Learn Customer Behavioral Research, Business Analysis

Preferred Experience :

Master’s degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, Business or similar 

2-5 years work experience in analyzing marketing performance, driving marketing and business decisions through data extracts, queries and actionable insights.

Experience with Data Mining Tools (SQL, SAS), APT Test & Learn Customer Behavioral Research, Business Analysis

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

About Bread Financial 

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread FinancialTM is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.

Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000 global associates and is committed to sustainable business practices.

All job offers are contingent upon successful completion of credit and background checks.

Bread Financial is an Equal Opportunity Employer.

Job Family:

Marketing

Job Type:

Regular
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