Search Engine Optimization Analyst

4 weeks ago

india Sciflare Technologies Pvt Ltd Full time

Company Description

Sciflare Technologies Pvt Ltd is a 10+ year IT/Software Company located in Chennai. We are a leading tech company specializing in Mobile app development, Fantasy Sports & Game development, and Gen AI apps. Our innovative solutions have garnered acclaim worldwide, and we are constantly pushing the boundaries of technology to create exceptional user experiences. Our top clients include Provident Bank, Century Financial, HDFC Life, The New Indian Express, Cisco, and EROS Group.


Role Description  

As an SEO Analyst at our company, you will play a pivotal role in enhancing our online presence and driving organic growth. You will work closely with cross-functional teams to develop and implement SEO strategies that elevate our visibility and rankings across search engines.


Skill Set

  • Expertise in technical SEO, user experience optimization, and analytics tools
  • Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
  • Strong understanding of HTML, CSS, JavaScript, and website development best practices.
  • Experience with optimizing for Core Web Vitals and improving page speed performance.
  • Ability to analyze data, draw actionable insights, and make data-driven decisions to optimize SEO strategies.
  • Excellent communication, collaboration, and project management skills to work effectively in a team environment.
  • Also hands on with AD Campaign Management in Google, Linkedin, Meta etc, Cost Optimization, Landing Page Generation & Optimization, Setting up Funnels, Analytics & Tracking, Search engine optimization (SEO), Google Analytics, Microsoft Clarity, Keyword Research, Email Marketing, SEM, SMM, SMO, Technical SEO, Content marketing, SEO audits 


Responsibilities

  • Conduct in-depth keyword research and analysis using tools such as SEMrush, Ahrefs, and Google Keyword Planner to identify opportunities for optimization.
  • Develop and execute technical SEO strategies to improve crawlability, indexability, and site structure, ensuring search engine bots can easily navigate and index our webpages.
  • Collaborate with UX/UI designers and developers to create user-centric webpages that prioritize user experience, accessibility, and mobile-friendliness.
  • Implement page speed optimization techniques, including minification of CSS/JavaScript, image optimization, and leveraging Content Delivery Networks (CDNs) to improve loading times.
  • Monitor Core Web Vitals metrics such as LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) to optimize website performance and user experience.
  • Utilize Google Search Console to analyze search performance, identify indexing issues, and track keyword rankings, impressions, and click-through rates.
  • Set up goal tracking and conversion tracking using tools like Google Analytics to measure and analyze user interactions, conversions, and ROI from organic search traffic.
  • Develop strategies to acquire high domain authority backlinks through outreach, guest blogging, and content partnerships to improve our website's authority and search engine rankings.
  • Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more. 
  • Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.)
  • Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business. 

  

:  

  • An exciting & lively workplace gives you the chance to work in an environment where you may unleash your creativity and inventiveness to the best extent possible. 
  • Work in a collaborative setting where your cooperative team contributes new perspectives to your objectives and forges strong bonds. 
  • Growth mindset: You are nurtured through each stage of your professional advancement by learning and unlearning new things. 

  

You will be part of the Multi-Channel Platform Web & Mobile Development Team at the Sciflare Technologies Pvt Ltd office in Chennai. ( ), The role is office-based, working from Monday to Friday 10:00 AM to 07:00 PM & work on alternate Saturdays.  


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