Search Engine Optimization Executive

3 weeks ago


india Octet Design Studio Full time

ABOUT COMPANY


Octet Design Studio is a UI UX Design agency with a focus on setting world-class design and product experiences for our clients. Our ideas combine intuitive designs with state-of-the-art product experiences, catering to the client's goals, and ensuring the success of their market presence.


Responsibilities:

  • Develop and implement effective SEO strategies to drive organic traffic and improve search rankings.
  • Optimize website content, including landing pages, blog posts, and product descriptions, for targeted keywords and user intent.
  • Perform on-page optimization tasks such as meta tags optimization, URL structure optimization, and internal linking strategies.
  • Conduct technical SEO audits to identify and resolve any issues that may impact website performance and search engine visibility.
  • Stay up-to-date with the latest SEO trends, algorithms, and best practices to ensure continuous improvement.
  • Monitor and analyse website analytics, search engine rankings, and user behaviour to identify opportunities for optimization.
  • Collaborate with the content team to develop and execute content marketing strategies that align with SEO goals.
  • Provide SEO recommendations and guidance to the design and development teams to ensure SEO-friendly website architecture and user experience.
  • Stay informed about industry trends and competitors' SEO strategies to maintain a competitive edge.

Requirements:

  • Proven work experience as an SEO Specialist or similar role in the digital marketing field.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
  • Proficiency in conducting keyword research and analysis.
  • Familiarity with website analytics tools and ability to derive actionable insights.
  • Knowledge of HTML, CSS, and website development principles to effectively communicate with the development team.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and ability to multitask in a fast-paced environment.
  • Effective communication and teamwork skills to collaborate with cross-functional teams.
  • Continuous learning mindset to stay updated with the latest SEO trends and strategies.

Preferred Qualifications:

  • Familiarity with UX principles and the ability to provide insights for improving user experience.
  • Experience with local SEO and optimizing for mobile search.




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