
PPC Executive
3 weeks ago
Job Description: PPC Expert
Key Responsibilities:
- Plan, create, and manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms (Amazon Ads preferred).
- Conduct keyword research, A/B testing, and competitor analysis to improve ad relevance and conversion rates.
- Optimize campaigns regularly to achieve KPIs such as ROAS, CPA, CTR, and conversion rates.
- Track, report, and analyze website analytics and PPC initiatives.
- Collaborate with content, design, and development teams to create high-performing landing pages and ad creatives.
- Stay up-to-date with PPC trends, tools, and best practices.
- Implement retargeting and funnel-based advertising strategies.
- Monitor budgets and forecast campaign spending and ROI.
- Suggest and implement ad strategies for product launches and seasonal promotions.
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 2–4 years of proven experience managing PPC campaigns (Google Ads, Facebook Ads).
- Google Ads & Meta Ads Certification is must.
- Hands-on experience with Google Analytics, Google Tag Manager, Facebook Business Manager, and other performance tools.
- Strong analytical, reporting, and problem-solving skills.
- Experience in e-commerce campaigns and D2C performance marketing preferred.
- Basic understanding of SEO, CRO, and customer funnels is a plus.
Job Types: Full-time, Permanent
Pay: ₹15, ₹25,000.00 per month
Benefits:
- Provident Fund
Education:
- Bachelor's (Preferred)
Language:
- English (Preferred)
Work Location: In person
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