Retention Marketing Manager

7 days ago


Gurugram, India EazyDiner Full time

As a Campaign & Marketing Automation Specialist, the candidate will be an integral part of the Growth Team at EazyDiner. (S)he will be responsible for continuous optimization of multi-touchpoint journeys that will ultimately drive conversions. The ideal candidate is technical, organized, results driven & has strong attention to detail.


Job Requirements:

  • Understand and drive full user funnel using Marketing Automation Journeys & Campaigns.
  • Scale up marketing automation, designing and set up journeys across key touchpoints with tech & product teams
  • Analyse and optimize journeys for engagement and conversions
  • Drive customer lifecycle KPIs and establish measurement & reporting methodologies
  • Assist in cross-functional efforts to design and implement more data-driven, personalized journeys across key touchpoints.
  • Continuous journey optimization using A/B testing and insights from end-to-end customer lifecycle.
  • Proactively research and test latest best practices and industry strategies.


Key Skills:

  • Good knowledge of Marketing automation workflows and CX: working on automated campaigns in an App based company.
  • 1-3 years of prior experience of working on marketing automation platforms like Moengage, Webengage, Clevertap, Adobe Campaign etc.
  • Exceptional project and stakeholder management: able to implement multiple campaigns simultaneously at scale
  • Prior experience of attribution measurement using tools like Branch
  • Good communication skills, both spoken and written. Past experience managing campaigns end-to-end including communication writing would be a plus.



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