Retention Marketing Manager

1 month ago

Gurugram, India CashKaro.com Full time

Role Overview:

We are seeking an ambitious and results-driven Retention Manager for CashKaro. The ideal candidate should have 4-7 years of experience in retention management, with proven experience in driving significant revenue or customer experience improvement via strategies innovation.


Key Responsibilities: -

Responsible for owning retention of user cohorts, minimizing churn and improving LTV:

The core ownerships areas will be:

  • Strategy: Work with team to determine a clear strategy for user Retention and lifecycle management
  • Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the engagement and revenue boosting campaigns
  • Lifecycle Management: Work with teams to determine user lifecycle and take concrete steps for plugging the gaps - own Activation, Retention, Revenue and Referrals
  • Execution: Should be hands-on in setting up campaigns and experiments, landing pages, emails etc.
  • Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude
  • Data obsession: Review the data daily to determine next course of action
  • Scale: Build for scale


Must Have Skills: -

  1. Proven Experience in Driving Impact through Retention Strategy Development
  2. 3-5 years of experience in retention management, preferably in B2C or tech companies.
  3. Micro-Segmentation and Micro-Cohorting: Ability to independently create micro-cohorts based on user shopping and platform visit behaviors, optimizing target group sizes to reduce costs and improve ROI.
  4. Conversion Funnel Optimization: Proficiency in implementing A/B testing and experiment-driven approaches to improve funnel conversion, including ad copy, homepage features, discount offers, and gamified campaigns.
  5. ARPU (Average Revenue Per User) Improvement: Ability to increase ARPU through cross-selling, upselling, and ticket-size increase offers without necessarily changing conversion rates.
  6. ROI and Profitability Measurement: Competence in calculating ROI and profitability, including conversion rates, ARPU, AOV, and incremental profit for a retention campaign.
  7. Analytical Skills and Engineering Background: Strong analytical and technical skills, with proficiency in SQL and experience using marketing automation platforms (e.g., Clevertap, MoEngage) to inform retention decisions.
  8. Collaboration and Stakeholder Management: Proven ability to collaborate with cross-functional teams (Brand, UX/UI, Tech, Product, and Ops) under tight deadlines, handling competing priorities and achieving desired outcomes.


Desired Skills and Experience: -

  • Have complete exposure to build automation journeys / segmentation / personalization in Clevertap or similar tools.
  • Data driven decision making- complete understanding of retention cycle & metrics & ROI.
  • Proven project deliverables which drove ROI
  • Should be from B2C industry
  • Experience: 3-8 years of relevant experience.
  • Communication: Excellent written & verbal communication skills in English | Can effectively express his/her thoughts | Great people skills
  • Should be comfortable with tools like
  • Clevertap or MoEngage
  • Email Marketing


Why Join Us:

  1. Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness
  2. Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory
  3. An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.
  4. We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back
  5. Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.

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