Assistant Brand Manager Marketing

2 weeks ago

Noida, India DFM Foods Limited Full time
About the role:

We are looking for candidates with 2 to 4 years of experience in building awareness, equity and trials for Crax range of brands. This involves significant work on core brand building.

Roles & responsibilities:

1) Insights/research

- Understand all the consumer data that exists, and keep meeting consumers regularly to form your own independent opinions.- Identify research needs, make research briefs, and implement actions based on findings.

2) Product & Packaging Development

- Understand the consumer requirements and develop a competitive value proposition for the customers through product, packaging, pricing , along with the R&D, Sales & distribution departments, and finance.

3) Communication Development

- Manage the brand communication strategy.- Precise briefs, and coordinate with agency ecosystem for execution of both ATL and BTL Impact, get into the cycle of continuous improvement for courses – creative strategy and media strategy are joined at the hip – make relevant creative for different mediums

4) Media Deployment

- Understand category, competition and own brands’ media landscape- Clear media briefs, timely execution, post analysis and corrective measures

5) Revenue and Cost Management

- Own revenue growth for the brand; Influence distribution and visibility- Own the value chain / profitability

Experience and Education Required

- Should have experience in deploying consumer insights to developing brand communication strategy.- Should have experience in converting the Big Idea into a communication campaign and creative execution across multiple mediums: TV, Digital, OOH, Radio / Internet radio, On ground activation, Sampling, and PoSM- Should have data-driven thinking and an affinity for numbers.- Full Time Postgraduate/ MBA/PGDM.

About the organization:

Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.

Our Products:

Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.

In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home.

Distribution:

Our products are sold through an extensive distribution network spanning the states of Delhi, Uttar Pradesh, Punjab, Haryana, Uttarakhand, Himachal, J&K, Rajasthan, Madhya Pradesh, Maharashtra and Gujarat. Serviced by our distributors, and overseen by our own Sales Team, retailers receive regular and ready delivery of fresh stocks, ensuring customer satisfaction at every outlet.

  • Brand Marketing Manager

    1 week ago

    Noida, India Oceedee Full time

    OCEEDEE, a modern Indian, bridge to luxury, D2C brand is hiring for a Brand Marketing Manager.ResponsibilitiesDevelop and execute innovative 360 brand marketing strategies to drive brand awareness, engagement, and growth. Bring a creative perspective to the brand narrative across earned and owned channels – proactively identify and create storytelling...

  • Brand Marketing Manager

    1 week ago

    noida, India Oceedee Full time

    OCEEDEE, a modern Indian, bridge to luxury, D2C brand is hiring for a Brand Marketing Manager. Responsibilities Develop and execute innovative 360 brand marketing strategies to drive brand awareness, engagement, and growth. Bring a creative perspective to the brand narrative across earned and owned channels – proactively identify and create storytelling...

  • Brand Manager

    2 weeks ago

    Noida, India Gamemano Full time

    We are seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will have a minimum of 5 years of experience in the gaming industry and a proven track record of successfully managing and growing gaming brands. As a Brand Manager, you will be responsible for developing and executing brand strategies that drive awareness,...

  • Brand Manager

    2 weeks ago

    Noida, India Gamemano Full time

    We are seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will have a minimum of 5 years of experience in the gaming industry and a proven track record of successfully managing and growing gaming brands. As a Brand Manager, you will be responsible for developing and executing brand strategies that drive awareness,...

  • ▷ [Apply Now] Brand Marketing Manager

    1 week ago

    Noida, India Oceedee Full time

    OCEEDEE, a modern Indian, bridge to luxury, D2C brand is hiring for a Brand Marketing Manager.Responsibilities- Develop and execute innovative 360 brand marketing strategies to drive brand awareness, engagement, and growth.- Bring a creative perspective to the brand narrative across earned and owned channels – proactively identify and create storytelling...

  • Brand Assistant

    1 month ago

    Noida, India Bel à Vous Full time

    Are you passionate about the world of fashion and thrive in a fast-paced environment? Do you have a keen eye for detail and possess exceptional organizational skills? If so, Bel à Vous, a renowned and rapidly growing clothing brand, is seeking a proactive and customer-focused individual to join our team as a Brand Assistant! **Responsibilities**: Shipment...

  • Marketing Assistant

    4 weeks ago

    Noida, India Healing Home Wellness Pvt. Ltd. Full time

    **Responsibilities**: - Assist in the implementation of marketing plans and strategies under the guidance of the Marketing Manager. - Conduct market research to identify trends, competitors, and customer preferences. - Collaborate with the design team to create visually appealing graphics and promotional materials. - Monitor and report on the performance of...

  • Global Head

    1 month ago

    noida, India RateGain Full time

    Role : Global Head of Brand Marketing Location: Noida  Why are we hiring for this role? Today, more than ever, having a differentiated brand is becoming more important as technology buyers have a plethora of options to choose from. These software buying decisionsimpact the way thousands of users work, impacting their everyday life. The...

  • Global Head

    2 months ago

    Noida, India RateGain Full time

    Role : Global Head of Brand Marketing Location: Noida  Why are we hiring for this role? Today, more than ever, having a differentiated brand is becoming more important as technology buyers have a plethora of options to choose from. These software buying decisionsimpact the way thousands of users work, impacting their everyday life. The...

  • Brand Communication Manager

    1 month ago

    noida, India SAM Manpower and Career Services LLP Full time

    Looking for strategic data driven anddigital experienced Marketer with an innovative mindset to lead theBrands & Social Media for ourClientsResponsibilities Design lead and execute the brand & communications strategyfor all Growth Track Clients to strengthen their brand build onbrand equity create the pull and drive all brand parameters andengagement goals. ...

  • Sales and Marketing Assistant

    4 weeks ago

    Noida, India Manglam enterprises Full time

    We are manufacturing company looking for person who can work for our brand which help to take orders and make business relationships with different clients. Who is able to work in field and can generate leads and close the deal. Manage field marketing team in product promotion and sale activities. Develop field marketing plans for improving sales and...

  • Social Media Marketing Manager

    2 weeks ago

    noida, India Ecomet360 | Ecommerce Creative Marketing Agency Full time

    Company Description Ecomet360 is a leading media production house located in Noida. We specialize in digital media fashion and product photography and provide SMM services to our clients. Our team consists of highly skilled and experienced professionals, and we take pride in our short turnaround times. Compensation: ₹25,000 to ₹40,000 per month. Role...

  • Social Media Marketing Manager

    2 weeks ago

    noida, India Ecomet360 | Ecommerce Creative Marketing Agency Full time

    Company Description Ecomet360 is a leading media production house located in Noida. We specialize in digital media fashion and product photography and provide SMM services to our clients. Our team consists of highly skilled and experienced professionals, and we take pride in our short turnaround times. Compensation: ₹25,000 to ₹40,000 per month. Role...

  • Social Media Marketing Manager

    2 weeks ago

    Noida, India Ecomet360 | Ecommerce Creative Marketing Agency Full time

    Company DescriptionEcomet360 is a leading media production house located in Noida. We specialize in digital media fashion and product photography and provide SMM services to our clients. Our team consists of highly skilled and experienced professionals, and we take pride in our short turnaround times.Compensation: ₹25,000 to ₹40,000 per month. Role...

  • Social Media Marketing Manager

    2 weeks ago

    Noida, India Ecomet360 | Ecommerce Creative Marketing Agency Full time

    Company DescriptionEcomet360 is a leading media production house located in Noida. We specialize in digital media fashion and product photography and provide SMM services to our clients. Our team consists of highly skilled and experienced professionals, and we take pride in our short turnaround times.Compensation: ₹25,000 to ₹40,000 per month. Role...

  • Assistant Marketing Manager

    2 months ago

    noida, India Corporate Resources Full time

    Job Description Key Responsibilities :::: Create and execute marketing plans to increase brand salience. Understand and adopt digital techniques to drive customer engagement on IndiaMART social platforms. Deploy trending marketing channels & content formats to enforce thought leadership. ...

  • Assistant Manager

    2 days ago

    Noida, India Brookfield Properties Full time

    This role will be on secondment rolls.PurposeCollaborate with central marketing team and business teams to create marketing execution plans to support the business goals and brand awareness. Candidate to be responsible for overall campaign, driving quality footfalls, increasing cash memo size, collaterals, brand association & participation and new market...

  • Assistant Manager

    1 day ago

    Noida, India Brookfield Properties Full time

    This role will be on secondment rolls.PurposeCollaborate with central marketing team and business teams to create marketing execution plans to support the business goals and brand awareness. Candidate to be responsible for overall campaign, driving quality footfalls, increasing cash memo size, collaterals, brand association & participation and new market...

  • ▷ (25/05/2024) Brand Manager

    7 days ago

    Noida, India Gamemano Full time

    We are seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will have a minimum of 5 years of experience in the gaming industry and a proven track record of successfully managing and growing gaming brands. As a Brand Manager, you will be responsible for developing and executing brand strategies that drive awareness,...

  • Brand Manager Dunkin

    2 months ago

    noida, India Jubilant Foodworks Full time

    Roles and Responsibilities We are looking for people who are curious, use data to find insights have love food and consumer interaction and are passionate about growing digital / retail brands. It’s a role which will stretch across Innovation, Business case development, Mark comm and instore and online deploymentThe brand currently has a network of...