Artist manager Influencer Marketing

3 weeks ago

delhi, India Digital Adarsh Full time
Company Description
Digital Adarsh is one of the fastest-growing Digital Marketing firms of India that provides reliable digital services from Website Development & Designing to PPC, SMO, SMM, SEO etc at moderate prices that fit any budget. With 150+ well-known brands and 40000+ power-packed influencers in its family, the company guarantees promising services and all-time support.
Responsibility:
As an influencer talent manager, you are responsible for helping your clients leverage the power of social media influencers to achieve their marketing and branding goals. This involves a range of activities and responsibilities that require a deep understanding of the influencer landscape, social media trends, and marketing strategies.
One of the primary responsibilities of an influencer talent manager is to identify and recruit new influencers. This requires you to have a deep understanding of your clients' brand and values, as well as a keen eye for spotting influencers who would be a good fit. You may use various tools and methods to identify potential influencers, including social media analytics platforms, influencer databases, and manual research.
Once you have identified potential influencers, your next responsibility is to negotiate contracts and deals on behalf of your clients. This involves developing relationships with influencers and understanding their needs and goals, as well as working closely with your clients to understand their budget, objectives, and expectations. You will need to be adept at negotiating rates and terms that are favorable to your clients while also ensuring that the influencers are fairly compensated.
As part of your role, you will also need to manage influencer relationships. This involves maintaining regular communication with influencers to ensure that they are meeting their contractual obligations, providing them with guidance and support, and addressing any issues or concerns that may arise. You may also be responsible for tracking influencer performance, including engagement rates and ROI, to ensure that your clients are getting value for their investment.
Another key responsibility of an influencer talent manager is to develop marketing strategies that leverage the influencers' following and maximize their reach. This requires you to have a deep understanding of your clients' target audience and marketing objectives, as well as an ability to develop creative and effective campaigns that resonate with their audience.
To be successful in this role, you will need to stay up-to-date with industry trends and changes in social media algorithms. This requires a commitment to ongoing learning and professional development, as well as a willingness to experiment with new strategies and tactics.
Overall, the role of an influencer talent manager is complex and multifaceted. It requires a combination of strategic thinking, creativity, communication skills, and a deep understanding of social media and influencer marketing. If you are passionate about social media and have a talent for building relationships and developing effective marketing strategies, this may be the perfect career path for you.
Qualifications
In-depth knowledge of social media platforms and influencer marketing trends
Experience in leading and managing influencer marketing campaigns
Ability to identify KPIs and analyze data to drive results and improve campaigns
Excellent communication, negotiation, and collaboration skills
Proven track record of growing and managing a team of high-performing individuals
Strong project management skills and ability to work in a fast-paced environment
Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field
Experience in the field of Digital Marketing and/or Influencer Marketing is a plus

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