Campaign Analyst

Job Title: Campaign Analyst/Manager (Analytics focus)

Department: Digital Sales

Position Grade Range: Basis eligibility and evaluation

Location: Lower Parel, Mumbai

Who we Are?

Axis Asset Management Company Ltd (Axis AMC), founded in 2009, is one of India's largest and fastest-growing mutual funds. We proudly serve over 1.3 crore customers across 100+ cities with utmost humility.

Our success is built on three founding principles:

• Long Term Wealth Creation
• Customer-Centric Approach
• Sustainable Relationships

Our investment philosophy emphasizes risk management and encourages partners and investors to move from transactional investing to fulfilling critical life goals. We offer a diverse range of investment solutions to help customers achieve financial independence and a happier tomorrow.

Our recent accolades:

• Great Place to Work Certification (Feb 2024- Feb 2025)
• Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver Award
• Morningstar Awards 2022: Best Fund House: Equity, Debt & Overall
• Outlook Money Awards 2021: GOLD in Equity AMC of the Year 2021
• World Leadership Congress & Awards 2022: Business Transformation Leadership Awards Digital Transformation Project (Mobile App)

Key Responsibilities:

• Campaign Strategy & Execution: Develop and execute comprehensive marketing campaigns across various digital channels, ensuring alignment with business goals and objectives.
• Data-Driven Decision Making: Utilize advanced analytics to drive campaign strategies, including segmentation, targeting, and personalization.
• Performance Monitoring: Continuously monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
• Collaboration: Work closely with cross-functional teams including marketing, sales, product development, and IT to ensure seamless campaign execution and alignment with overall business strategy.
• Vendor Management: Manage relationships with external vendors and partners, ensuring timely delivery and quality of services.
• Reporting & Analysis: Prepare detailed reports on campaign performance, including ROI analysis, and present findings to senior management.
• Innovation & Improvement: Stay updated with the latest trends and technologies in digital marketing and analytics and implement innovative strategies to enhance campaign effectiveness.

What makes you a Great Fit?

• Educational Background: Graduate or Post Graduate Degree in Marketing, Business, Analytics, or a related field. Professional qualifications like BE/MBA are preferred.
• Experience: Minimum 1-2 years of experience in campaign management with a strong focus on analytics. Experience in Mutual Fund/Financial Services/eCommerce/Fintech is a plus.
• Analytics Tools: Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms preferred.
• Data Analysis: Strong skills in data analysis and interpretation, with the ability to derive actionable insights from complex data sets.
• Excel & Reporting: Advanced proficiency in Excel and experience in creating detailed analytical reports and dashboards.
• Programming languages as python and SQL are preferred
• Marketing Automation: Experience with marketing automation tools and CRM systems.
• AI/ML Knowledge: Understanding of AI/ML models and their application in marketing analytics is a plus.

"Axis AMC is an equal opportunity employer, committed to fostering an inclusive and diverse workplace."