Product marketing and Webinar Lead

4 days ago

Gurgaon, India Cosmofeed Full time
Job Title: Product Marketing Webinar Lead

Location: Sector 26, Gurugram

Job Type: Full-time

Job Summary:

The Product Marketing Webinar Lead is responsible for the development and execution of comprehensive product marketing strategies and the oversight of all webinar-related activities. This role combines strategic planning, content creation, and project management to effectively promote our products and engage our audience through informative and engaging webinars.

Key Responsibilities:

Strategy Development:

- Develop and implement comprehensive product marketing strategies to drive brand awareness, customer acquisition, and product adoption.- Conduct market research to identify customer needs, market trends, and competitive landscape.- Define product positioning and messaging that differentiates our products in the market.

Campaign Management:

- Plan and execute multi-channel marketing campaigns to promote new product launches, feature updates, and special promotions.- Monitor and analyze campaign performance metrics to optimize future marketing efforts.

Sales Enablement:

- Develop sales tools and training materials to support the sales team in effectively communicating product value propositions.- Conduct product training sessions for sales and customer support teams.

Webinar Strategy and Planning:

- Develop an annual webinar strategy aligned with overall marketing goals and product launches.- Identify relevant topics, speakers, and formats to attract and engage target audiences.

Webinar Execution:

- Manage end-to-end webinar logistics, including scheduling, promotion, registration, and follow-up communications.- Coordinate with speakers and internal stakeholders to ensure smooth execution of webinars.- Host or moderate webinars as needed, ensuring a professional and engaging experience for attendees.

Audience Engagement:

- Develop strategies to increase webinar attendance and engagement, including email marketing, social media promotion, and partnership outreach.- Interact with webinar attendees during live sessions, addressing questions and fostering discussion.

Performance Analysis:

- Track and analyze webinar performance metrics, including attendance rates, engagement levels, and feedback.- Provide insights and recommendations to improve future webinars and overall webinar strategy.

Qualifications:

- Education:- Bachelor’s degree preferably in Marketing, Business, Communications, or a related field. Master’s degree is a plus.

- Experience:- 1-2 years experience in product marketing, webinar management, or a related role.- Proven track record of developing and executing successful marketing campaigns and webinars.- Skills:- Strong understanding of marketing principles and digital marketing strategies.- Excellent written and verbal communication skills.- Proficiency with webinar platforms (e.g., Zoom, GoToWebinar) and marketing tools (e.g., HubSpot, Marketo).- Strong project management skills and attention to detail.

Company Overview:

We are a platform for Creators to build, manage, and monetize their online business. Our tools allow Creators to automate online business, manage digital products and services, and collect payments seamlessly. We've raised $1.5 million in seed funding from growX ventures, Waveform Ventures, 9 Unicorns, Singapore-based investment holding company Silk Bridge Partners (SBP), and several other angel investors, including Swati Mohan, former CMO of Netflix India.

Media Coverage :

⟣ Recognized by Forbes India and D Globalist. among the Top 200 companies with Global Business Potential.

⟣ Cosmofeed processed earnings of Rs 100 crore for over 5,000 creators in FY23 - The Economic Times

⟣ Creator-focused startup Cosmofeed launches SuperProfile for micro-entrepreneurs - The Economic Times

⟣ Cosmofeed Launches Unified Operating System For Creator Monetization - Outlook India

⟣ SuperProfile start-up takes on Linktree with a tool for content creators - Business Today

How to Apply:

Interested candidates should submit their resume, a cover letter detailing their relevant experience, and any examples of previous work related to product marketing or webinars to

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