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Cambridge University Press
3 months ago
Role: Head of Product Marketing - English
Reports to: VP Marketing
Location - New Delhi
Key Responsibilities of the Head of Product Marketing- English
- Own and Execute Product Marketing Strategy; As the Head of Product Marketing for English, build and execute, through your team, a best-in-class product marketing strategy aligned to the annual business plans of Cambridge English Products in Schools, Employability and Mobility segments to help improve the success & penetration of our solutions in the market in India and South Asia.
- Management: lead, develop, and inspire a team of English Product Marketers.
- Strategic Thinking - balanced by commercial focus and an ability to lead the deployment of products and marketing campaigns.
- Be the Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our complete programs and learning solutions set. Monitor the performance of solutions to educate key stakeholders. Leading and overseeing digital marketing strategies to maximize and enhance the business's consumer reach, customer engagement, and satisfaction.
- Customer Research: build detailed customer and stakeholder personas and gain a deep understanding of the markets we serve to help execute best-in-class marketing activities for value and volume growth.
- Competitor Intelligence; build and keep up to-date a competitor comparison matrix. Using this intelligence to inform new product development with the global marketing teams and implement the strategies and marketing tactics.
- Product Messaging; using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases.
- GTM; work closely with sales and marketing teams to create and support the go-to-market strategy.
- Stakeholder Management; work collaboratively with various stakeholders and regularly present to the Chief Marketing Officer and Regional Director of Business.
- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms
- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral
- Demand generation - Develop and implement strategies to drive awareness and demand
- Evangelism - Serve as a category lead and go-to product expert.
Role Requirements:
- The ability to understand and articulate solutions and concepts and translate these into compelling, commercial customer focussed communications.
- Data-driven, measured, and results-focused.
- Experience in presenting product marketing plans and concepts at the board level.
- Strong understanding of all elements of the product marketing process.
- Excellent communication skills and the ability to work with diverse teams.
- Undergraduate degree with a Masters' in Marketing/ Business Management
- Solid GTM and Market execution experience.
- 18+ years of experience with Product Marketing and Product Development with 5 or more years, preferably in the English Products Sector with leading brands.
- Demonstrable Experience with determining product-market fit and delivering products to market
- Product Marketing Leadership experience, should have led a team of Product Managers
- A highly analytical approach and ability to think out of the box.
- Ability to lead and communicate cross-functionally with Sales, Operations, and other functional departments.
- Sense of ownership and pride in your performance and its impact on the company's success
- Critical thinking and problem-solving skills
- Team player
- Good time-management skills, tremendous ability to multitask.
- Great interpersonal and communication skills
- Good ability to manage both stress and ambiguity
