Senior Product Copywriter

3 weeks ago


Gurgaon, India BharatPe Full time
Key ResponsibilitiesDevelop and maintain a

product UX writing style guide

for BharatPe.Write clear, concise, grammatically correct and user-friendly copy for all aspects (notifications, feature explanations etc) for all BharatPe products for merchants & consumersCollaborate with

Product Designers and Managers

to enhance user experience through content.Craft precise microcopy

that reduces friction on the screen and improves usability.Conduct

A/B testing

and optimize content based on user engagement.Ensure

consistent tone and brand voice

across all touchpoints.Simplify complex fintech features

for easy user understanding.Align all product copy with

regulatory compliance standards

for transparency and security.Write copies for

product education, product adoption, product led growth and product led retention

which can be used across various channels such as push notifications, SMS, and WhatsApp.

Requirements5+ years of experience

in UX writing, product copywriting, or content strategy, preferably in

fintech or payments .Expertise in

microcopy and in-app content

for mobile applications.Strong understanding of

user psychology, information architecture, and interaction design .Ability to

translate complex financial concepts

into simple, engaging content.Excellent English proficiency and

attention to detail .Familiarity with

UX writing tools

like

Figma, Miro, or similar platforms .Ability to

work in a fast-paced, collaborative environment

and manage multiple priorities.

Nice-to-Have SkillsExperience in

Hindi or multilingual UX writing

for a diverse Indian audience.Knowledge of

RBI and NPCI compliance-related communication standards .Prior work in

merchant-focused or consumer-facing apps or financial products

(UPI, BNPL, lending, Payments, etc.).



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