Senior Product Copywriter
4 weeks ago
Job Title: UX Writer for BharatPe
Job Summary:
We are seeking a talented UX Writer to develop and maintain a product UX writing style guide for BharatPe. The successful candidate will write clear, concise, and user-friendly copy for all aspects of our products, ensuring a consistent tone and brand voice across all touchpoints.
Key Responsibilities:
- Develop and maintain a product UX writing style guide for BharatPe
- Write clear, concise, grammatically correct, and user-friendly copy for all aspects (notifications, feature explanations, etc.) for all BharatPe products for merchants & consumers
- Collaborate with Product Designers and Managers to enhance user experience through content
- Craft precise microcopy that reduces friction on the screen and improves usability
- Conduct A/B testing and optimize content based on user engagement
- Ensure consistent tone and brand voice across all touchpoints
- Simplify complex fintech features for easy user understanding
- Align all product copy with regulatory compliance standards for transparency and security
- Write copies for product education, product adoption, product-led growth, and product-led retention which can be used across various channels such as push notifications, SMS, and WhatsApp
Requirements:
- 5+ years of experience in UX writing, product copywriting, or content strategy, preferably in fintech or payments
- Expertise in microcopy and in-app content for mobile applications
- Strong understanding of user psychology, information architecture, and interaction design
- Ability to translate complex financial concepts into simple, engaging content
- Excellent English proficiency and attention to detail
- Familiarity with UX writing tools like Figma, Miro, or similar platforms
- Ability to work in a fast-paced, collaborative environment and manage multiple priorities
Nice-to-Have Skills:
- Experience in Hindi or multilingual UX writing for a diverse Indian audience
- Knowledge of RBI and NPCI compliance-related communication standards
- Prior work in merchant-focused or consumer-facing apps or financial products (UPI, BNPL, lending, Payments, etc.)
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