▷ [Urgent] Digital Marketing Manager

6 days ago


Dwarka, India Gro99 Full time
Key Responsibilities:

Digital Strategy Development:

- Develop and execute comprehensive digital marketing strategies aligned with overall marketing and business objectives.- Identify target audiences and create tailored digital campaigns to reach and engage them effectively.

Online Presence Management:

- Manage the organization's website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).- Oversee content creation, including blog posts, articles, videos, infographics, etc., to enhance brand visibility and thought leadership.

Social Media Management:

- Plan, create, and schedule content for various social media platforms to foster audience engagement and increase brand awareness.- Monitor social media trends, track performance metrics, and adjust strategies accordingly.

Paid Advertising:

- Develop and manage online advertising campaigns across platforms such as Google Ads, social media ads, and display networks.- Optimize ad campaigns based on performance data to maximize ROI and achieve KPIs.

Email Marketing:

- Create and manage email marketing campaigns, including designing templates, crafting compelling content, and segmenting email lists.- Monitor open rates, click-through rates, and conversion rates to refine email strategies.

SEO and SEM:

- Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.- Manage pay-per-click (PPC) campaigns and optimize keyword bidding and ad copy.

Team Collaboration:

- Coordinate with cross-functional teams, including content creators, designers, and developers, to ensure seamless execution of digital campaigns.- Provide guidance and support to team members on digital marketing best practices.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, or related field.- Proven experience in digital marketing, with a track record of successful campaign execution and achieving business objectives.- Proficiency in digital marketing tools, analytics platforms, and content management systems.- Strong understanding of SEO, SEM, social media, email marketing, and paid advertising strategies.- Excellent communication and interpersonal skills.- Leadership skills to manage a team and collaborate effectively with other departments.

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