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Digital Marketing Assistant
3 weeks ago
**Responsibilities**:
- Creating, developing & implementing effective long
- and short-term paid search strategies with good ROAS.
- Managing PPC budgets, while strengthening platform accounts and key client relationships.
- Executing & optimizing multiple PPC campaigns simultaneously.
- Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).
- Targeting selected groups through keyword and audience research.
- Managing and editing campaign budgets and adjusting bids to optimize ROAS,
- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
- Reporting KPIs to management on a regular basis via various dashboards.
- Producing engaging, clear and concise copy for campaigns
- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
- Reducing risk of click fraud and irrelevant spend.
**Skills, Knowledge and Experience**:
- Minimum 2 years' experience as a PPC Executive or Digital Marketing Specialist focused on SEM.
- BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification.
- Experience with multiple platforms, e.g. AdWords, Facebook Ads, etc.
- You’ll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.
- Expertise using and manipulating paid search dashboards to optimize spend.
- Confidence using Google Analytics or similar tools.
- Excellent communication, both verbal and written, and experience presenting reports and optimisations.
**Nice to have**:
- Understanding of broad-stroke digital marketing concepts and SEO.
- Knowledge of Data Studio and/or other data visualization tools is a plus
- AdWords or a similar certification will be a plus.
**Job Types**: Full-time, Permanent
**Salary**: ₹25,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
- Morning shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing/PPC: 2 years (required)
- total work: 2 years (preferred)
Work Location: In person
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