Digital Marketing Specialist
4 weeks ago
Role Description
This is a full-time on-site role for a Digital Marketing Specialist is located in Mumbai.
The Digital Marketing Specialist will be responsible for day-to-day tasks such as marketing campaigns, social media marketing, web content writing, and web analytics.
Roles and Responsibilities
Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
Create and manage Google Ad campaigns. (SEM)
Develop and oversee overall performance marketing strategy
Ensure top organic search ranking positions (SEO)
Regularly review and optimise all advertising campaigns for positive ROAS
Manage paid listings on third party websites and media partners
Develop and oversee email marketing and marketing automation strategy
Set up, manage, and optimise email marketing campaigns (EDM newsletters,
drip campaigns, loyalty campaigns, etc.)
Manage Google Analytics to track and measure all marketing campaigns
Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
Qualifications
Marketing and Communication skills
Social Media Marketing skills
Web Content Writing skills
Web Analytics skills
Strong analytical and problem-solving abilities
Excellent written and verbal communication skills
Experience with SEO and SEM is a plus
Bachelor's degree in Marketing, Communications, or related field
Website: Page:
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