Senior Manager Campaign Analytics

4 weeks ago


Mumbai, Maharashtra, India Smart Source Full time

Campaign Analytics: Analyze data from various marketing campaigns to assess performance, identify trends, and provide actionable insights. Use advanced analytical techniques to evaluate campaign effectiveness.

Reporting: Create comprehensive reports on campaign performance, including metrics such as conversion rates, ROI, customer acquisition costs, and lifetime value. Present findings to stakeholders in a clear and concise manner.

Process Improvements: Identify opportunities for process improvements in campaign execution and reporting. Develop and implement strategies to optimize campaign workflows and enhance efficiency.

Collaboration: Work closely with the marketing team to understand campaign objectives and ensure alignment with overall marketing strategy. Collaborate with cross-functional teams to support integrated marketing efforts.

Data Management: Utilize tools like SQL, Tableau, and Excel to manage and analyze large datasets. Ensure data accuracy and integrity in all analyses.



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