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Retention Manager

4 months ago

gurgaon, India BeatO Full time
Roles & Responsibilities:
BeatO is looking for a dynamic and experienced Retention Manager to join our team. As a key member of our marketing department, you will spearhead our efforts to enhance customer engagement, increase retention rates, and foster long-term relationships with our user base. Leveraging data-driven insights and innovative strategies, you will play a crucial role in driving sustainable growth and maximizing customer lifetime value.
Key Responsibilities:
Develop and implement comprehensive retention strategies tailored to engage and retain BeatO users across various channels and touchpoints.
Utilize advanced segmentation techniques to personalize retention initiatives based on user behaviour, preferences, and lifecycle stages.
Lead the management and optimization of different verticals, driving repeat purchases and strengthening brand loyalty among our customers.
Conduct a thorough analysis of program & campaign performance, assess ROI, and iterate on strategies to continuously improve effectiveness.
Drive the creation and execution of targeted campaigns, and CRM initiatives to nurture customer relationships and drive engagement.
Develop personalized content and messaging strategies to re-engage users and enhance retention rates.
Utilise data analytics and customer insights to identify retention opportunities, predict churn risk factors, and drive strategic decision-making.
Collaborate closely with cross-functional teams and business heads, including marketing, product, and customer service, to align retention strategies with overall business objectives.
Communicate key customer insights and trends to relevant stakeholders to inform business decisions and product enhancements.
Manage utilisation and execution of campaigns via CRM and attribution tools like WebEngage, MoEngage, Clevertap, Branch, AppsFlyer, Gupshup etc.
Skills & Experience:
Bachelor's degree in Marketing, Business, or related field required; Master's degree or certifications in Marketing preferred.
Proven track record of success in a senior-level retention marketing role, with a minimum of 3-6 years of experience
Demonstrated expertise in developing and implementing impactful strategies.
Proficiency in CRM tools, marketing & attribution platforms, and analytics tools.
Strong analytical skills with the ability to interpret data, generate actionable insights, and drive strategic recommendations.
Creative thinking and strategic mind-set with a customer-centric approach.
Excellent communication, project management, and team collaboration skills