Growth Marketing Manager

Found in: Whatjobs IN C2 - 2 weeks ago


thane, India Mosaic Wellness Full time
About Mosaic
Mosaic Wellness is building digital-first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.
Man Matters, started in May 2020, is a digital elective health platform for men, helping 2.5M+ men every year diagnose and solve for their hair, beard, performance, and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.
Be Body wise started in May 2021, is an online women’s elective health platform, serving 1.5M+ women every year by providing personalized solutions and doctor consults across concerns for hair, face, body, pcos, sleep, and nutrition.
Little Joys, started in May 2022, is an online health platform for kids, helping 1M+ parents every year solve for their child’s physical, mental, and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health, personal hygiene and behavioral development with access to expert doctors and nutritionists.
Responsibilities
● Manage and deliver on the key acquisition metrics on Google Ads
● Expand scale and drive efficiency across the marketing funnel through campaign optimizations
● Drive growth and app engagement through UAC
● Drive the remarketing strategy through Display, YouTube, and Discovery campaigns
● Expand Brand Reach with YT VAC and Awareness campaigns
● Implement and standardize detailed reporting on campaign performance
● Collaborate with Brand and Category teams to plan the marketing spends and creative pipelines and experiment with multiple narratives
Skills
● 2 - 4 years of experience managing Performance Marketing campaigns
● Knowledge of the nuances of UAC, Search, Discovery, Shopping, PerformanceMax, and Display campaigns
● Detail-oriented, with the ability to generate and deep-dive into analytical, actionable insights
● A balance of analytical and creative thinking
● (preferred) Past experience with D2C brands in a performance marketing role
● (preferred) Experience with MixPanel, or similar platform
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