Marketing Executive

3 weeks ago

Bangalore Urban, India Movado Group, Inc Full time

This role would be pivotal in supporting and driving the marketing function within the region. This role is crucial for strategic planning and execution that supports business growth, aligning closely with the reporting Manager across the Middle East, India, and Southeast Asia. The responsibilities include but are not limited to:


Responsibilities

  • Marketing Budget Management: Oversee day-to-day marketing activities, ensuring effective allocation and tracking of the marketing budget across various initiatives, invoice tracking, vendor payments, including core, partner, and visual merchandising (VM) activities.
  • Strategic Marketing Planning: Assist in the development and execution of annual and quarterly marketing plans, aligning with budget allocations to drive impactful activities that boost primary and secondary sales throughout the year.
  • Stakeholder Management: Coordinate with global and regional stakeholders to align launches, key announcements, and regional marketing requirements, ensuring consistent brand messaging and strategic alignment.
  • Seasonal Campaign Management: Facilitate the creation and distribution of marketing assets to partners, ensuring compliance with brand guidelines and maximizing seasonal campaign effectiveness.
  • Digital Marketing Support: Aid in the creation of digital marketing assets and manage media agency relationships to optimize online presence and engagement.
  • Above The Line (ATL) Activations : Scout for impactful print and Out-Of-Home (OOH) advertising opportunities that enhance brand visibility and awareness in a costeffective manner.
  • Partner Marketing: Lead partner co-op marketing efforts, selecting appropriate media vehicles, providing assets for seasonal promotions, and leveraging partner marketing channels to enhance brand effectiveness and drive secondary sales.
  • Public Relations: Manage PR activities to maintain and grow brand awareness, managing relationships with PR agencies and ensuring key performance indicators (KPIs) are met
  • Visual Merchandising and POS Management: Oversee visual merchandising, pointof-sale materials, planograms, and packaging to ensure they serve as effective sales and marketing tools in line with marketing campaigns.
  • Social Media & Influencer Engagement: Strategize and implement social media and influencer campaigns to meet seasonal sales targets, focusing on key periods such as Valentine’s Day, Diwali, etc. •
  • Gift With Purchase (GWP) Initiatives: Innovate GWP strategies to boost sales during critical selling periods, offering high perceived value gifts to enhance customer purchase decisions.


Qualifications


  • Strong strategic planning and marketing skills, with the ability to manage budgets effectively.
  • Excellent stakeholder management and communication skills, capable of aligning cross-regional initiatives.
  • Creative thinking and problem-solving abilities, with a keen eye for identifying impactful marketing and sales opportunities.
  • Proficiency in digital marketing tools and platforms, with experience in managing social media campaigns and digital marketing agencies.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Travels required

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