Product Marketer
2 months ago
Location: Bengaluru ( Only B2B SaaS Product Marketing Background required)
About the company:
We are Aerchain – a B2B SaaS organization revolutionizing how sourcing and procurement is
done in companies. We are backed by marquee investors and have some of the largest
companies in the world as clients.
About the role:
We are seeking an experienced and creative Product Marketer to join our team. The ideal
candidate has a strong understanding of the B2B SaaS space and a proven track record of
successfully launching and promoting new products.
In this role, you will be responsible for developing and executing the go-to-market strategy for
our SaaS product. This includes conducting market research, creating compelling messaging and positioning, and developing targeted digital marketing campaigns to drive product adoption
and growth. You will also be working with the sales and marketing teams to create sales
collaterals and thought leadership articles. You will also work closely with the product development team to ensure that our product meets the needs of our target market and that it is positioned effectively in the market.
Key Responsibilities:
Develop and execute the product marketing strategy
Collaborate with the product team to understand the features and benefits of our
products and translate them into compelling stories and messaging
Work with the sales and marketing teams to develop and execute campaigns that
generate leads and drives revenue
Conduct market research to understand customer pain points and needs, and use this
knowledge to build product positioning and messaging
Analyse market trends and competitive landscape to identify what is working well and
what is not and how we will differentiate ourselves
Develop and maintain sales and marketing collateral, including sales deck, case studies,
battle cards and demo scripts
Drive social media and content marketing with a focus on the right message for the right
customer on the right channel at the right time
Create content for webpages and landing pages
Measure and report on the effectiveness of product marketing efforts
Skills required:
5-7 years of product marketing experience in a SaaS company
Excellent written and verbal communication skills
Ability to translate technical features into compelling messaging and stories
Strong analytical skills and ability to use data to make decisions
Experience with market research and competitive analysis
Experience working with cross-functional teams, including product, sales, and marketing
Ability to work effectively in a fast-paced, dynamic environment
If you are a hustler with entrepreneurship mindset, passionate about driving product success
and making a meaningful impact on the business, we encourage you to apply for this role. At
Aerchain, you'll have the opportunity to work with some of the brightest minds in the industry
and be a part of a culture that values creativity, innovation, and collaboration. We are a fast-
paced and dynamic team and strongly believe in helping our employees grow and succeed
along with the company.
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