Digital Marketing Lead – Brand Communications
4 weeks ago
Location: Bangalore
Role Summary:
We are seeking a highly experienced and passionate Digital Marketing leader to join our dynamic marketing team. As the ideal candidate, you should possess a deep understanding and enthusiasm for digital marketing, brand building, and content marketing. In this role, you will be responsible for developing and implementing a digital-first brand communication strategy. Working closely with various marketing teams, you will execute integrated marketing campaigns across multiple channels.
To excel in this role, you must be an enthusiastic, self-motivated, and flexible individual with exceptional leadership and collaboration skills. You should possess a unique blend of creative and strategic thinking, along with a keen attention to detail.Managing shifting priorities and working effectively with cross-functional teams will be crucial. You should also possess the ability to influence stakeholders and deliver high-performing digital-first brand programs.
A process-oriented mindset and the ability to drive governance and adhere to best practices are essential. Experience in working with global stakeholders, CXOs, and culturally diverse teams is required.
Responsibilities:
Develop and implement strategies for online presence and user experience across different platforms and regions.Create and scale up digital-first brand campaigns (across paid, owned, and earned media) while being accountable for brand KPIsCollaborate closely with the Brand and PR teams to manage online reputationProvide leadership and collaborate with various marketing teams and internal stakeholders to create compelling brand stories and take them to marketRegularly report and review progress with leadership and marketing teamsStay updated on best practices and industry trends in digital marketing, implementing them as needed to enhance campaign effectiveness and business impact. Recommend process improvements for more effective campaignsRecruit and retain high-performing team members. Communicate, provide insights, and train teams on a regular basisManage relationships with agenciesEnsure compliance with brand, digital, privacy, and legal guidelines.
Requirements:
Minimum of 13 to 15 years' experience with a strong understanding of brand building, content marketing, and digital marketing (the complete mix of social, search, display, programmatic, influencers, brand collaborations, etc.)Experience in developing and executing campaigns that drive brand affinity, preferably for B2C brandsInsights-driven with experience in consumer behavior research. Exposure to neuromarketing would be a plusAbility to build and manage a network of agenciesExcellent written and verbal communication skillsStrong analytical skills to evaluate performance and make improvementsAbility to prioritize and make decisions in a rapidly changing environmentOrganized, accurate and deadline-oriented. Ability to multi-task, work in high paced environment. Willingness to work unconventional hours as required to liaise with colleagues in other time zonesSolid knowledge of online platforms, adtech and marketing automation platforms, digital marketing tools and content management systemsFriendly personality and ability to build relationships across different time zones, geographies
Educational Qualifications:MBA in marketing
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