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Technical SEO Specialist

2 months ago

Hyderabad, India GITAM Deemed University Full time

Role : Technical SEO Specialist

Reporting to: Sr. Manager- Marketing

Key Interfaces: Creative team, Academic departments, Marketing, Admissions, Campus

heads,

Location: Hyderabad City Office (Madhapur)

Compensation: Competitive, as per industry standards



Responsibilities

  • Increase website ranking on search engines like Google.
  • Conduct tests, collect data, and analyze results to identify trends and maximize ROI.
  • Find and integrate relevant keywords into the website (on-page SEO).
  • Work with editorial and marketing teams to integrate SEO into content creation and marketing.
  • Perform on-page optimization for search engine marketing.
  • Conduct audits to address technical SEO issues.
  • Improve website performance, including site speed and mobile-friendliness in collaboration with the internal team.
  • Monitor and analyze performance using SEO tools and adjust strategies based on data.
  • Develop and execute web optimization strategies.


Required Skills


  • Experience : 3+ years in developing and executing successful SEO campaigns. Experience with Google and Bing services, including Analytics and Webmaster Tools. Familiarity with Google’s Keyword Tool and other keyword research and data mining tools.
  • Technical Knowledge : Functional understanding of HTML, CSS, and back-end SEO elements (e.g., .htaccess, robots.txt, metadata). In-depth understanding of search engine algorithms, ranking methods, and site speed optimization.
  • Strategy & Implementation : Ability to deploy effective local and long-tail search strategies. Experience in building inbound organic search traffic and improving SERPs. Solid grasp of how blogging, press releases, social media, and related strategies contribute to SEO.
  • Reporting & Analytics : Background in creating reports based on web analytics data and site evaluations and Comfortable analyzing high volumes of data on a daily basis.
  • Industry Knowledge: Up-to-date knowledge of current, past, and projected trends in the SEO industry. Ability to complete competitive analysis within the industry.
  • Technical Proficiency : Familiarity with WordPress or other content management systems.