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Corporate Communications Associate

2 months ago

Mumbai, India Puretech Digital Full time

Job Title: Brand Marketing – Organic Growth Marketing


Role Overview:


As the Brand Marketing Manager, you will play a pivotal role in shaping and enhancing the brand image of Puretech Digital. You will be responsible for developing and implementing comprehensive brand marketing strategies across various channels, including internal communications, social media platforms, awards programs, and content management.


Key Responsibilities:


  • Develop and execute monthly strategic brand marketing plans to enhance brand awareness and reputation.
  • Support social media management, including content creation, community engagement, and performance analysis.
  • Support awards submissions and participation in Organic Growth Marketing alongside the Brand Marketing Team.
  • Curate and manage content across digital platforms, including website, blog, case studies, thought leadership, and other marketing collateral.
  • Collaborate cross-functionally with sales, product, and creative teams to ensure brand consistency and alignment.
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of brand marketing initiatives.
  • Stay updated on industry trends, market dynamics, and competitor strategies to inform brand strategy and positioning.
  • A keen eye on the advertising industry, and its trends with a higher inclination towards the SEO category.


Qualifications:


  • Bachelor’s degree in public relations, marketing, communications, or a related field.
  • 3-5+ years of proven experience in brand marketing, PR, social media management, and content creation.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Proficiency in digital marketing tools, analytics platforms, and social media management tools.
  • Exceptional writing and editing skills, with a keen eye for detail and creativity.
  • Experience in advertising agencies or related fields is a plus.