Vidyalankar Group of Educational Institutes | Digital Marketing Executive

2 days ago


Mumbai, India Vidyalankar Group of Educational Institutes Full time
Vidyalankar's study abroad team is looking for a Digital Marketing Executive.

Location:

Dadar & Wadala, Mumbai

Experience:

1-3 years

Role and Responsibilities:·

Decide the overall marketing strategy & calendar for brand awareness and lead generation·

Ideate, Research & Write Content / Scripts for posts on IG & YouTube, WhatsApp content & long form articles·

Present content in videos to be posted on social media channels·

Schedule & upload posts to social media channels, WhatsApp & blogs·

Collaborate with the graphic designer / editor to edit creatives / videos·

Respond to online comments, DMs etc. as needed·

Coordinate with the marketing agency to ensure performance of paid ads on Google, Instagram, LinkedIn etc.·

Do research for seminars / webinars & create ppts as needed.·

Speak at AdmitAbroad seminars, webinars, events as needed.·

Generate weekly reports of work done, outcomes achieved.·

Upload leads to CRM & clean leads base in CRM at regular intervals.·

Participate in event planning, organization & execution as required·

Create lead forms, webinar pages / events to collect registrations for events·

Draft & send WhatsApp to specific lead sets for lead nurturing·

Research, study, learn and stay up to date regarding all study abroad information such as universities, programs, eligibility, visa / post study work regulations and the competitive landscape·

Fulfill any other marketing related tasks assigned

Requirements:

Knowledge:o

Excellent command over English and Hindi or Marathi.o

Knows the study abroad process, cost, documents required, eligibility.o

Should ideally have experience creating & uploading content for IG, FB, YouTube & LinkedIno

Should have knowledge of how paid campaigns on IG, FB, Google work & important metrics to tracko

Should ideally have experience working with some CRM (ExtraaEdge / Zoho / Salesforce etc. in the past)

Skills:o

Ability to create a marketing roadmap to attract the right leadso

Content writing, presenting and communicationo

Great aesthetic senseo

Creative and data driven at the same timeo

Ability to learn new things, software quicklyo

Ability to get multiple things done on time, every time

Behavior:o

Easy to work witho

Takes initiative in identifying the right marketing channelso

Loves both planning & executiono

Takes ownership of all worko

Extreme attention to detailo

Experimentation oriented mindseto

Works at a fast paceo

Plans for their work daily before starting worko

Does not give up – does whatever it takes to generate high numbers of relevant leads at a low cost

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