SEO Digital Marketing Specialist
2 weeks ago
- Develop andimplement SEO strategies to enhance the online visibility andranking of the companys website.
- Conductkeyword research and analysis to guide content creation andoptimization.
- Manage and optimize PPC campaignsto increase website traffic and leadgeneration.
- Analyze website analytics and makedatadriven decisions to improve digital marketingperformance.
- Collaborate with content creatorsto develop and execute content strategies that align with SEOgoals.
- Stay updated on industry trends andalgorithm changes to adapt digital marketing strategiesaccordingly.
- Optimize website and landing pagesfor search engines and user experience.
- Createand manage linkbuilding strategies to increase domain authority andimprove search rankings.
- Monitor and report onkey performance indicators such as traffic conversions and keywordrankings.
- Utilize social media channels toenhance digital marketing efforts and driveengagement.
- Collaborate with web developers anddesigners to implement SEO bestpractices.
- Conduct competitive analysis toidentify opportunities for improving the companys digitalpresence.
- Identify and fix technical SEO issuesto ensure website health andperformance.
- Develop and execute emailmarketing campaigns to nurture leads and driveconversions.
- Bachelors degree inMarketing Communications Business or relatedfield.
- Proven experience in SEO and digitalmarketing with a strong portfolio of successfulcampaigns.
- Demonstrated expertise in GoogleAnalytics Google Ads and other digital marketingtools.
- Indepth knowledge of SEO best practicessearch engine algorithms and rankingfactors.
- Proficiency in content managementsystems and web analytics tools.
- Stronganalytical and problemsolving skills with the ability to interpretdata and trends.
- Excellent understanding ofsocial media platforms and their role in digitalmarketing.
- Solid understanding of HTML CSS andwebsite design principles.
- Experience inoptimizing landing pages and conversion rateoptimization.
- Exceptional communication andcollaboration skills to work effectively within crossfunctionalteams.
- Certifications in Google Analytics andAdWords are preferred.
- Ability to managemultiple projects and prioritize tasks effectively in a fastpacedenvironment.
- Uptodate with the latest trendsand best practices in SEO and digitalmarketing.
- Strong attention to detail and theability to multitask efficiently.
- Previousexperience in email marketing and marketing automation tools is aplus.
seo,digitalmarketing,analytics,content strategy,ppc
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