SEO Digital Marketing Specialist

2 weeks ago


sany, India ReportDash Online Services Full time
Overview The SEO& Digital Marketing Specialist plays a crucial role indeveloping and implementing digital marketing strategies to driveonline traffic to the companys website. They are responsible foroptimizing the online presence and increasing the visibility of thebrand across various digital platforms.KeyResponsibilities
  • Develop andimplement SEO strategies to enhance the online visibility andranking of the companys website.
  • Conductkeyword research and analysis to guide content creation andoptimization.
  • Manage and optimize PPC campaignsto increase website traffic and leadgeneration.
  • Analyze website analytics and makedatadriven decisions to improve digital marketingperformance.
  • Collaborate with content creatorsto develop and execute content strategies that align with SEOgoals.
  • Stay updated on industry trends andalgorithm changes to adapt digital marketing strategiesaccordingly.
  • Optimize website and landing pagesfor search engines and user experience.
  • Createand manage linkbuilding strategies to increase domain authority andimprove search rankings.
  • Monitor and report onkey performance indicators such as traffic conversions and keywordrankings.
  • Utilize social media channels toenhance digital marketing efforts and driveengagement.
  • Collaborate with web developers anddesigners to implement SEO bestpractices.
  • Conduct competitive analysis toidentify opportunities for improving the companys digitalpresence.
  • Identify and fix technical SEO issuesto ensure website health andperformance.
  • Develop and execute emailmarketing campaigns to nurture leads and driveconversions.
RequiredQualifications
  • Bachelors degree inMarketing Communications Business or relatedfield.
  • Proven experience in SEO and digitalmarketing with a strong portfolio of successfulcampaigns.
  • Demonstrated expertise in GoogleAnalytics Google Ads and other digital marketingtools.
  • Indepth knowledge of SEO best practicessearch engine algorithms and rankingfactors.
  • Proficiency in content managementsystems and web analytics tools.
  • Stronganalytical and problemsolving skills with the ability to interpretdata and trends.
  • Excellent understanding ofsocial media platforms and their role in digitalmarketing.
  • Solid understanding of HTML CSS andwebsite design principles.
  • Experience inoptimizing landing pages and conversion rateoptimization.
  • Exceptional communication andcollaboration skills to work effectively within crossfunctionalteams.
  • Certifications in Google Analytics andAdWords are preferred.
  • Ability to managemultiple projects and prioritize tasks effectively in a fastpacedenvironment.
  • Uptodate with the latest trendsand best practices in SEO and digitalmarketing.
  • Strong attention to detail and theability to multitask efficiently.
  • Previousexperience in email marketing and marketing automation tools is aplus.

seo,digitalmarketing,analytics,content strategy,ppc



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