Head of Digital Marketing

2 weeks ago

Noida, Uttar Pradesh, India Progressive Infotech Pvt. Ltd. Full time

Key Responsibilities

  • Global Go-to-Market (GTM): Develop and execute marketing strategies for Digital Workplace, Infrastructure & Cybersecurity service lines and enable the organization to tab new Global Territories like Mid East, US, UK etc.
  • Positioning & Messaging: Define and articulate product value propositions, differentiators, and narratives across all customer-facing channels.
  • Campaigns & Lead Generation: Plan and run targeted B2B lead-gen campaigns (Google, LinkedIn, Email) aligned to product offerings. Manage and update prospect/customer databases.
  • Content Creation: Drive creation of case studies, product collaterals, sales decks, solution briefs, blogs, and video testimonials to enable sales teams.
  • Digital Presence: Lead social media, website, and online reputation management (ORM) to strengthen product visibility and brand equity.
  • Enablement: Collaborate with sales, presales, and delivery teams to develop playbooks, ready reckoners, flyers and training content that improve win rates.
  • Analyst & Market Engagement: Manage analyst relations, competitive benchmarking, and product positioning in industry reports.
  • Performance Tracking: Monitor MQLs, conversion funnel, campaign ROI, and provide actionable insights to leadership.
  • Team & Vendor Management: Manage designers, SEO specialists, and external agencies/vendors to deliver consistent and high-quality outcomes.
  • Events & Thought Leadership: Drive product-led events, webinars, and client gifting strategies to enhance brand connect.

Requirements

  • Education: B.Tech + MBA (Marketing/Strategy) from a reputed institution preferred.
  • Experience: 10 + years in B2B Product Marketing for IT services, SaaS, or technology firms.
  • Expertise: Proven track record in GTM execution, lead-gen campaigns, and stakeholder alignment.
  • Tools: Hands-on with Microsoft Dynamics CRM or any other equivalent , Lusha (database enrichment), Canva (basic design), LinkedIn Campaign Manager, Google Ads, and analytics tools.
  • Skills: Strong storytelling ability, market research orientation, and team leadership skills.

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