Head of Digital Marketing

6 days ago

Noida, Uttar Pradesh, India Appinventiv Full time ₹ 15,00,000 - ₹ 28,00,000 per year

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies to achieve business objectives (brand awareness, lead generation, customer engagement, and retention).
  • Lead SEO/SEM, social media, email marketing, content marketing, influencer campaigns, and paid media initiatives.
  • Define and monitor KPIs and ROI for all digital campaigns.
  • Drive website traffic growth, optimize conversion funnels, and improve customer experience across all digital touchpoints.
  • Manage digital marketing budgets and allocate resources efficiently.
  • Stay updated with the latest digital marketing trends, tools, and best practices.
  • Collaborate with product, sales, and design teams to ensure alignment of marketing strategies with business goals.
  • Build, mentor, and manage a high-performing digital marketing team.
  • Utilize analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and report campaign performance.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 7+ years of proven experience in digital marketing, with at least 4–5 years in a leadership role.
  • Strong expertise in SEO, SEM, PPC, social media advertising, and email marketing.
  • Experience with marketing automation tools (HubSpot, Marketo, Mailchimp, etc.).
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication, leadership, and project management skills.
  • Proven track record of scaling digital campaigns and delivering business results.

Preferred Skills

  • Experience in IT services, SaaS, or product-based organizations.
  • Knowledge of AI/ML-driven marketing tools.
  • Certifications in Google Ads, HubSpot, or Facebook Blueprint will be an added advantage.

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