Performance Marketing Manager

4 weeks ago

Mumbai, Maharashtra, India The Sleep Company Full time
About the Role: We are seeking a highly strategic and results-oriented marketer who thrives on ownership and is passionate about driving scalable growth. This role goes far beyond campaign execution — we're looking for someone who understands the broader customer acquisition landscape, can connect customer behaviour with business objectives, and crafts high-impact strategies that accelerate both brand and revenue growth.
Key Responsibilities:
Strategic Growth Planning
 Own the end-to-end performance marketing strategy aligned with overall business objectives (revenue, CAC, LTV, etc.)
 Develop a deep understanding of customer journeys and create full-funnel marketing plans across paid channels
 Identify growth opportunities and strategic bets based on data, user behaviour, and business needs
Campaign Ownership & Execution
 Plan, launch, and manage performance campaigns across ad platforms (Google Ads, Meta (Facebook/Instagram), Programmatic, DV360, etc)
 Drive A/B testing across creatives, landing pages, and targeting to continuously improve performance
 Take full ownership of budget allocation and media mix modelling for maximum ROI and efficiency
Data-Driven Optimization
 Monitor and analyze KPIs like CAC, ROAS, LTV, and retention; translate insights into actionable recommendations
 Build predictive and performance dashboards in collaboration with analytics and data teams
 Drive cross-platform attribution analysis to influence spend and customer acquisition strategy
Cross-Functional Collaboration
 Partner with brand, content, tech, and product teams to ensure performance campaigns are aligned with broader marketing narratives and product priorities
 Influence creative development with data-backed inputs to improve ad effectiveness Market
Intelligence & Competitive Benchmarking
 Stay on top of digital marketing trends, tools, and industry benchmarks
 Analyze competitor strategies and use learnings to drive continuous improvement What We're
Looking For:
 3+ years of hands-on experience in performance marketing (preferably in a D2C, eCommerce, or omnichannel environment)
 Strategic thinker with strong business acumen and a bias for action
 Deep understanding of ad platforms (Google, Meta, DV360, Programmatic, etc.) and attribution models  Proficient in tools like GA4, Google Tag Manager, and Excel/Data Studio
 Strong analytical mindset with a knack for storytelling through numbers
 Comfortable owning targets, managing large budgets, and operating in a fast paced environment

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