Performance Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India indē wild Full time

Job Summary :

indē wild is seeking for a highly analytical and driven Performance Marketing Manager (Marketplace) to own and lead performance campaigns across key platforms: Blinkit, Zepto, Amazon, Myntra, and Instamart. You will play a pivotal role in driving revenue, optimizing spends, and improving ROI across all e-commerce channels.

Why Join Us?

At indē wild, you'll be part of a purpose-driven brand redefining beauty and wellness with Ayurveda and science globally. You'll have the opportunity to create meaningful impact, work alongside passionate, ambitious, and top-performing team members, and contribute to a culture of innovation and ownership.

What You'll do:

Do Performance Marketing Strategy & Execution
• Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability.
• Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.).
• Develop tailored performance strategies by platform and product category.

Platform Management
• Liaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations.
• Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto & Blinkit sponsored listings, and equivalent ad platforms.
• Monitor platform trends and algorithm changes; adapt strategies accordingly.

Budgeting & ROI Optimization
• Plan and allocate monthly campaign budgets by platform and ensure optimal utilization.
• Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS).
• Drive contribution margin improvements across all marketplace sales.

Reporting & Analysis
• Create detailed performance dashboards and reports across all marketplaces.
• Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement.
• Deliver actionable insights to product, creative, and sales teams.

Cross-Functional Collaboration
• Work closely with the Creative and Content team for platform-specific ad creatives.
• Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs.
• Align with the Brand and Pricing team to ensure consistency in positioning and offers.

Who You Are


• 3-5 years' experience with Amazon performance marketing


• 0-2 years' experience with Quick Commerce performance marketing


• Prior experience managing performance marketing for a Beauty brand is a bonus


• Strong understanding of ecommerce metrics and consumer funnels.


• Proficiency in data analytics tools (Excel, Google Sheets, etc.).


• Ability to thrive in a fast-paced, growth-driven environment.


• Excellent communication, negotiation, and organizational skills.

Ready to Apply? If you're excited by the opportunity to shape the future of a rapidly growing global brand, we'd love to hear from you.

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