Online Reputation Management

3 weeks ago

Gurugram, India Group Bayport Full time

About The Company
Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has redefined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivi Printing, Circle One, Giant Media, Neon Earth, Optamark and North cape.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1450+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For more about Group Bayport, please visit

Website:

LinkedIn:

About the Role:

Designation –
Online Reputation Management (ORM) Specialist

Location –
Gurgaon (5 days WFO)

About The Role
We are seeking a detail-oriented and proactive
Online Reputation Management (ORM) Specialist
to monitor, manage, and improve our brand's digital presence across various platforms. This role involves a mix of social listening, crisis management, public relations and digital review partner. The ideal candidate will be skilled at turning brand perception into actionable insight, safeguarding brand equity, and building positive engagement.

Key Responsibilities

  • Monitor and track brand mentions across online platforms (social media, forums, review sites, blogs, news, etc.).
  • Manage and handle professionally to customer reviews, complaints, or mentions on public platforms (Google, Glassdoor, Trustpilot, etc.).
  • Collaborate with internal teams (Customer Service, PR, Legal, Marketing) to manage reputation-related situations.
  • Build and maintain positive brand image by driving proactive ORM strategies.
  • Use ORM tools (e.g., Locobuzz, Sprinklr, Meltwater, ) to generate reports and insights.
  • Identify online threats, misinformation, or negative SEO tactics and take corrective actions.
  • Support SEO and content teams to suppress negative search results and push positive content.
  • Lead sentiment analysis reporting and identify trends in customer perception.
  • Coordinate with influencers and brand advocates to boost positive brand image.
  • Manage Review platforms partner - Sitejabber, Yotpo, TrustPilot, Google MyBusiness
  • Manage overall brand ratings across platforms for multiple brands and domains
  • Effective planning and optimisation of product reviews across brands and domains

Key Skills Required

  • Proven experience in Online Reputation Management or a related digital marketing role.
  • Excellent communication and copywriting skills.
  • Strong understanding of digital and social media platforms.
  • Experience with ORM tools and analytics platforms.
  • Ability to handle crisis communication and reputational risks.
  • SEO knowledge is a plus.
  • Analytical mindset with strong problem-solving capabilities.
  • Ability to work independently and in cross-functional teams.

Preferred Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, or related field.
  • 6-8 years of experience in ORM, PR, or Digital Marketing.
  • Experience managing reputation for high-profile brands or individuals is a bonus.

What We Offer

  • Competitive salary and benefits.
  • Exposure to cross-functional digital campaigns.
  • Opportunity to build a career in one of the fastest-growing areas of digital.
  • Dynamic work environment and collaborative team culture.

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