Senior Marketing Executive

3 days ago

Thāne, India TRITORC Full time

We're Hiring: Marketing MBA – Lead Generation & Strategy Expert

Location: Thane

Experience: 3–5 years (
post-MBA experience in marketing, performance, or growth roles)

We are seeking a dynamic 
Marketing MBA professional
 to lead our 
lead generation and growth strategy
 efforts. This is a 
strategic execution role
 focused on aligning paid media, digital channels, CRM, and offline marketing into a streamlined pipeline that generates qualified leads globally. The ideal candidate brings a 
sales-first mindset
, understands the marketing funnel deeply, and can coordinate cross-functional teams to deliver real business impact.

This person will act as a 
hub between strategy and execution
, coordinating across SEO, CRM, content, performance marketing, and design teams, while collaborating directly with the senior market analyst and leadership to drive international expansion through distributors and key accounts.

Key Responsibilities:


Lead Generation Strategy

  • Develop and execute lead generation strategies across digital and offline channels
  • Align paid media (Google Ads, LinkedIn, Meta, etc.), PR, email marketing, SEO, and inside sales to attract quality leads
  • Combine digital and offline activities to expand global distributor and client network


Campaign Planning & Performance

  • Plan and oversee ad placements, media buying, and campaign calendar
  • Review email marketing & automation campaigns for performance and relevance
  • Analyze campaign effectiveness and funnel conversion; iterate quickly


Team Coordination

  • Ensure timely delivery of assets and alignment with campaign goals
  • Report outcomes, blockers, and next steps weekly to leadership


CRM, Nurturing, & Sales Alignment

  • Collaborate with CRM team to build nurturing workflows & lead scoring models
  • Improve communication between MQLs and inside sales
  • Recommend CRM automations to improve funnel efficiency


Strategic Collaboration

  • Partner with Senior Market Manager & Business Analyst on campaigns
  • Identify global growth opportunities, especially in distributor/B2B partner acquisition
  • Support brand-building across Wikipedia, OOH, and events

Required Skills & Qualifications:

MBA in Marketing from a reputed institution

3–5 years of relevant marketing experience, with exposure to digital and offline campaigns

Strong understanding of performance marketing, CRM workflows, and funnel analytics

Excellent communication and project management skills

Hands-on with tools like HubSpot, Zoho, or similar CRMs; Google Analytics; Meta & Google Ads Manager

Entrepreneurial attitude with strong commercial sense and sales thinking

You Will Thrive in This Role If You Are:

A structured thinker who can translate ideas into executable plans

Comfortable managing timelines and holding cross-functional teams accountable

Equally strategic and execution-focused — a doer and a thinker

Curious about markets, business growth, and how marketing drives revenue

Comfortable working with teams in multiple time zones (India & UAE)

What We Offer:

Opportunity to lead the growth marketing efforts of a scaling global brand

Collaborate with an experienced and skilled in-house team

Freedom to test, optimize, and create a measurable impact

Competitive compensation and career growth opportunities

If this sounds like you, apply now or DM us to know more

MarketingJobs #LeadGeneration #GrowthStrategy #MBA #Hiring #TRITORC

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