Copy Supervisor – DIGITAL AND SOCIAL

3 weeks ago

Mumbai, India Experience Commerce Full time
  • Job Location: Mumbai
  • Reporting To: Manager Copy
Role & Responsibilities:

Team Leadership & Development

  • Mentor and guide a team of Copywriters and Senior Copywriters.
  • Allocate brands and BAU social workloads fairly and manage capacity.
  • Conduct regular feedback sessions, writing reviews, and skill-building workshops.

Hands-On Copywriting

  • Own end-to-end copy for a few brands (social posts, short-form scripts, digital ads).
  • Ensure all copy aligns with brand voice, tone, and strategic objectives.
  • Review and polish team-produced copy for quality, consistency, and impact.

Client Engagement & Content Planning

  • Lead content-plan discussions and pitch sessions with clients.
  • Understand brand goals, target audiences, and performance metrics to craft proposals.
  • Translate client briefs into comprehensive social content calendars and storytelling roadmaps.

Idea Generation & Campaign Strategy

  • Regularly ideate and present bold, differentiated campaign concepts.
  • Collaborate with account executives, art directors, strategists, and media planners to integrate copy into omnichannel executions.
  • Stay on top of social trends, platform features, and cultural moments to keep concepts fresh.

Quality & Process Management

  • Establish and maintain copy style guides, voice documents, and approval workflows.
  • Ensure timely delivery of copy drafts, revisions, and final files.
  • Partner with account teams to align on timelines, budgets, and deliverables.
Skills & experience required to Succeed in this role:

Experience:

6–8 years in a digital advertising or integrated agency, with at least 2 years in a supervisory role. Proven track record in social media content creation and copywriting across platforms (Facebook, Instagram, LinkedIn, X, Youtube).

Core Skills:

  • Exceptional writing, editing, and storytelling abilities.
  • Strong client-facing and presentation skills; comfortable "selling" ideas.
  • Leadership mindset with a knack for coaching and motivating writers.
  • Strategic thinker who can align copy with wider business and brand objectives.

Attributes:

  • Proactive, resourceful, and able to juggle multiple brands and priorities.
  • Passionate about culture, trends, and the evolving digital landscape.
  • Detail-oriented with a drive for excellence under tight deadlines.
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