Associate - Brand Designer

7 days ago

india The Souled Store Full time

About Us

The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and introducing new product lines in the existing categories like activewear, supima products, innerwear, personal care products like perfumes and very recently launched footwear and kidswear.

Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have 16 offline stores with plans for expansion pan India.

The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.


Team & Position Summary

As an Associate - Brand Designer at The Souled Store, you will play a pivotal role in shaping the visual identity and communication strategy of our brand. You will collaborate closely with the design team and cross-functional partners to ideate, conceptualize, and execute design solutions that resonate with our target audience and align with our brand values. This role requires a blend of creative thinking, design expertise, and strategic insight to create impactful brand experiences across various touchpoints.


Roles & Responsibilities


Brand Development:

  • Contribute to the development and evolution of our brand identity.
  • Demonstrate a proactive approach to ideation, constantly exploring new concepts to enhance the brand.


Graphic & Packaging Design:

  • Create visually appealing designs for various marketing collateral, including packaging, collaterals and social media content.
  • Embrace a fluid and adaptable creative process, allowing for spontaneous ideation and quick design iterations.
  • Showcase a creative mindset when approaching packaging design challenges.


Required Skills

  • Expertise in Adobe Creative Suite, with a focus on Photoshop and Illustrator.
  • Uphold a high level of precision and attention to detail in all design work.
  • Demonstrate the ability to maintain quality standards even in dynamic, fast-paced ideation environments.
  • Actively participate in brainstorming sessions and collaborative design processes.
  • Adapt to changing project requirements and contribute innovative ideas to the team.
  • Pop-culture knowledge is an added bonus.


Education & Experience

  • Bachelor's degree in Graphic Design, Visual Arts, or a related field.
  • 1-2 years of proven experience as a Brand Designer, with a strong portfolio showcasing the ability to ideate on the go..
  • Strong understanding of branding principles and design trends.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.


Note : Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch . If you don't get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us :)

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