Category Head

2 weeks ago


gurgaon, India Bata India Limited Full time
Primary responsibilities:
Category & Campaign Management:
• Create and execute category development plan & strategy in alignment with respective stakeholders i.e. Collection, Merchandising & Retail Ops teams
• Drive key category initiatives at national/regional level
• Drive flagship product identification and focus launch in key channels and stores
• Create and execute a 360-degree marketing plan inclusive of ATL, BTL, sponsorship, digital, influencer tie-ups, BTL, Retail, events, etc. in line with planned strategy and brand guidelines
• Lead the agency partners for effective campaign ideation, planning and execution
• Execute GTM program for key hero products along-with key peers
• Create multi-channel marketing plans and influence channel placement plans to maximize ROI from campaigns
• Drive & execute campaigns to boost brand visibility
Public Relations:
• To formulate and drive the PR strategy for Bata India business.
• Ensure highest SOV for products in magazines/lifestyle publications and maximum corporate exposure in business newspapers.
• Plan and deliver events calendar for all store activities and ensure maximum PR coverage.
• Network with both corporate and lifestyle editors and make Bata India an authority on footwear retailing in India.
Digital Marketing:
• Deliver the strategy for the Digital Marketing and drive brands presence in digital world.
• Propose and executive youth engagement promotions
• Devise & execute always-on strategy for priority brands
People Management:
• Motivation and retention of staff
• Career Planning for high potential employees within the organization
• Proactive succession planning for key roles within the Business
Budget Management:
• Analyze past performance and market trends to allocate funds across various marketing channels, campaigns, and initiatives & ensure budget allocations are optimized for maximum impact and ROI.
• Monitor and track marketing expenditures against the approved budget on an ongoing basis.
Ideal Profile (Skill Set):
Holds experience & expertise in Media Planning
Holds experience in leading Market Research
Has exposure to Performance Marketing
Has created Award winning Communication in previous organizations
Has handled end to end communication development
Has experience in managing a team (at least 5-6 members)Budget Management
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