Performance Marketing Specialist

6 days ago

bangalore, India One Stop Academy Full time

#PerformanceMarketing #Hiring #Bangalore


About the Role

We seek a talented and experienced Performance Marketing Specialist to join our dynamic team. As part of our marketing team, you will play a leading role in driving growth and maximizing ROI through data-driven paid marketing campaigns across Meta, Google and e-commerce platforms.



Role & Responsibilities

  • Develop and implement effective paid marketing strategies across various channels, including search engine marketing (SEM), pay-per-click (PPC), retargeting, social media advertising, display advertising, and more. Continuously optimize campaigns based on performance data and industry best practices.
  • Hands-on management of paid campaigns from inception to execution, including campaign setup, ad creation, targeting, budgeting, and ongoing optimization.
  • Demonstrate deep expertise in popular paid marketing channels, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms. Stay up-to-date with platform updates, features, and best practices.
  • Leverage your experience in e-commerce marketing to develop and execute successful campaigns that drive online sales, increase customer acquisition, and improve overall e-commerce performance for our products.
  • Monitor campaign performance using appropriate analytics tools and generate comprehensive reports that provide actionable insights. Analyze data to identify areas for improvement and make data-driven recommendations.
  • Conduct thorough keyword research, analyze search trends, and optimize bid strategies to ensure maximum visibility and cost-effectiveness for our clients' campaigns.
  • Implement strategies to optimize landing pages, checkout processes, and other conversion funnels to improve user experience and maximize conversion rates.
  • Develop and execute remarketing campaigns to re-engage with existing audiences and leverage advanced targeting techniques to reach highly relevant prospects.


Requirements:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • 1-4 years of proven experience in performance marketing, preferably with a focus on e-commerce/B2C clients/products.
  • Hands-on experience with paid marketing channels such as Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
  • Strong analytical skills with the ability to interpret data and optimize campaigns based on performance metrics.
  • Excellent project management and organizational skills to handle multiple campaigns simultaneously.
  • Familiarity with marketing automation tools, analytics platforms, and campaign management software.
  • Ability to stay up-to-date with the latest trends, best practices, and platform updates in the performance marketing landscape.
  • Excellent communication skills to collaborate effectively with cross-functional teams and present campaign performance insights.
  • Knowledge of conversion rate optimization (CRO) techniques and best practices.
  • Experience with audience targeting, remarketing, and lookalike audience strategies.


About the Company

We are one of the fastest growing Publication house in the country and core focus on content and publishing new formats of printed material.

Here are some of our channels

Instagram (90k+ followers) :

Youtube (50k+ subscribers) :

Amazon Store:



Location: Bangalore (Work from office only)

Role: Performance Marketing Specialist

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