Digital Marketing Specialist
2 weeks ago
About Company : The Indian Garage Co. ( is one of the leading Fast Fashion
Brands in India, established in 2012. Since then we've scaled from a 30cr brand to a 400cr+
brand in just the last four years. TIGC is one of the top 5 brands on all top marketplaces in
Men’s Fashion with our scale reaching 5 lakh+ orders monthly. Our expanding portfolio
includes Freehand for Womenswear and Hardsoda for Plus Size. We're on an upward
trajectory and we're looking for dynamic individuals to join us on this rocketship
Job Title : Digital Marketing Specialist - Performance, SEO,
Retention
Summary: The hire will strategize, execute and optimize the D2C verticals
paid and organic marketing efforts by ensuring that the business goals are met.
Location: Bangalore (in-office)
Responsibilities:
- Develop and execute performance marketing campaigns across multiple digital channels
(Google Ads, Facebook Ads, etc.)
- Monitor and optimize campaigns to maximize ROI and drive growth.
- Analyze data to identify trends, insights, and areas for improvement.
- Conduct keyword research to guide content teams.
- Optimize website content and structure for search engines.
- Track and report on SEO performance, including rankings, traffic, and conversions.
- Develop and implement customer retention strategies to increase loyalty and reduce
churn.
- Manage agencies / team and get business goals executed.
- Analyze customer behavior and feedback to identify opportunities for improvement
- Collaborate with product, customer service, and other teams to enhance the customer
experience.
Skills & Experience:
- Proven experience in performance marketing, SEO, and retention marketing.
- Strong analytical skills and ability to interpret data
- Up-to-date with the latest trends and best practices in digital marketing and SEO
- 3+ years of relevant experience in an ecommerce role.
- Sound knowledge of Meta Ads, Google Ads, GA4, Shopify.
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