Digital Marketing Specialist

2 weeks ago


bangalore, India The Indian Garage Co. Full time

About Company : The Indian Garage Co. ( is one of the leading Fast Fashion

Brands in India, established in 2012. Since then we've scaled from a 30cr brand to a 400cr+

brand in just the last four years. TIGC is one of the top 5 brands on all top marketplaces in

Men’s Fashion with our scale reaching 5 lakh+ orders monthly. Our expanding portfolio

includes Freehand for Womenswear and Hardsoda for Plus Size. We're on an upward

trajectory and we're looking for dynamic individuals to join us on this rocketship


Job Title : Digital Marketing Specialist - Performance, SEO,

Retention


Summary: The hire will strategize, execute and optimize the D2C verticals

paid and organic marketing efforts by ensuring that the business goals are met.


Location: Bangalore (in-office)


Responsibilities:

  • Develop and execute performance marketing campaigns across multiple digital channels

(Google Ads, Facebook Ads, etc.)

  • Monitor and optimize campaigns to maximize ROI and drive growth.
  • Analyze data to identify trends, insights, and areas for improvement.
  • Conduct keyword research to guide content teams.
  • Optimize website content and structure for search engines.
  • Track and report on SEO performance, including rankings, traffic, and conversions.
  • Develop and implement customer retention strategies to increase loyalty and reduce

churn.

  • Manage agencies / team and get business goals executed.
  • Analyze customer behavior and feedback to identify opportunities for improvement
  • Collaborate with product, customer service, and other teams to enhance the customer

experience.


Skills & Experience:

  • Proven experience in performance marketing, SEO, and retention marketing.
  • Strong analytical skills and ability to interpret data
  • Up-to-date with the latest trends and best practices in digital marketing and SEO
  • 3+ years of relevant experience in an ecommerce role.
  • Sound knowledge of Meta Ads, Google Ads, GA4, Shopify.


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