Assistant Manager Campaign Marketing
4 weeks ago
- Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across all platforms with a focus on lead quality and volume
- Planning digital marketing budgets across all geographies and channels
- Efficiently deploying budgets by interfacing with the agency for optimal outputs
- Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints
- Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel
- Work closely with product and marketing teams to plan and execute 360 degree campaigns
- Research, assess and implement best and emerging industry practices
- Run experiments with clear success/failure metrics
Job Requirement
- Graduation / Post Graduation or similar
- Should have a relevant industry experience of 2-4 years
- Strong communication skills (oral and written) and ability to work with minimum supervision.
- Team player, flexible and adaptable to changing priorities.
- Excellent analytical skills and in-depth knowledge in Digital Marketing
- Should have a proven expertise in handling B2C marketing with a recognised brand (preferably in the tech/startup domain) and should be currently handling a monthly budget of 50L or above.
- Should be currently in a role where he/she manages an internal execution team or an agency.
- Should have a previous hands on experience on Facebook & Google marketing tools
- B2B marketing experience can be considered but won't be preferred.
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