Performance and Digital Campaign Marketer

3 weeks ago

bangalore, India PyjamaHR Full time
A growth marketer is responsible for driving customer acquisition, engagement, and retention for a company or product. Their main goal is to increase revenue and customer base by implementing strategic marketing initiatives that help the company achieve sustainable growth.
Location - Pune
The key responsibilities of a growth marketer include:
• Conducting market research to understand customer needs, preferences, and behaviors.
• Developing and executing marketing campaigns across various channels, such as social media, email marketing, paid advertising, SEO, and content marketing
• Co-own key metrics across the customer journey i.e., user onboarding, user activation, user engagement/ retention and conversion.
• Analyzing and interpreting data to identify trends, insights, and opportunities for optimization and growth
• Setting and tracking KPIs and metrics to measure campaign effectiveness and ROI
• Collaborating with cross-functional teams, such as product, sales, and design, to ensure alignment and synergy across all marketing efforts
• Experimenting with new ideas, techniques, and technologies to continuously improve and innovate marketing strategies
• Staying up-to-date with industry trends and best practices to remain competitive and relevant in the marketplace
• The ideal candidate for a growth marketer role should have a solid understanding of digital marketing, data analysis, and customer psychology. They should be creative, analytical, and results-driven, with excellent communication and collaboration skills.
Specific criteria required:
The ideal candidate should come with 4+ years of experience in Performance Marketing and Product Marketing. It would be added advantage if they have worked with a B2C product start-up that has seen scale. Should have demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fast-paced, dynamic environment. Should have a solid understanding of digital marketing, data analysis, and customer psychology. They should be creative, analytical, and results-driven, with excellent communication and collaboration skills.

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