Senior Executive

3 weeks ago

Gurugram, India dentsu Full time

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


Learn more at:


Role summary:

Job Title : Senior Executive - Public Relations

Location: Gurgaon

Sub business: Dentsu Creative

Total experience in PR needed: 2-3 Years

Verticals - Automobile


Key Accountabilities:


Client Servicing and Retention

- Reading the IMM updates and downloading the clips on client before 9:30 am every

morning. Sorting and verifying the clips to ensure the update can be sent to the client on

time. Marking media hit rate as per coverage received for every press release / media

activity undertaken by the team.

- Ensuring timely documentation/reports/plans

- Adherence to SOPs

- Client relationship management


Media Relations

- Database management

- Media Relationship development - Developing Media Relation - Journalist / Editors

- Turnaround on media for client

- Media Intelligence - Tracking media movements

- Media activities: follow up for press releases, follow up for press conference attendance, proactive pitching of stories to the media to ensure press releases are churned into larger stories, follow up for article placement, invites for press conferences and pitching for one on one interactions.


Research and Documentation

- Assisting in drafting press releases with appropriate research and client sector

understanding, attempting to develop and work on all templates team head asks you to work on

- Researching on clients and its competitors and developing industry reports to ensure

the team is aware of the sector developments

- Updating client folders and deleting unwanted information

- Planning and review developing weekly activity reports, post event reports, collecting

of database post a press conference, manning the press desk at the press conference

- Review - collation of clips, preparing all monthly evaluation reports and ensure

deadline is met to issue these reports

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