SEO & Google Ads Expert (Performance Marketing Specialist)

4 weeks ago

Bhopal, India Gdkn Technologies Full time

About the Role:

We are seeking a results-driven SEO & Google Ads expert specializing in performance marketing. Youll play a key role in driving targeted traffic, optimizing ad spend, and improving conversion rates across digital platforms. If you live and breathe SEO, SEM, and paid performance campaigns, we'd love to meet you

Key Responsibilities:

SEO Strategy & Execution

  • Develop and execute on-page and off-page SEO strategies to improve keyword rankings and organic traffic.
  • Perform technical SEO audits and recommend site architecture and content improvements.
  • Conduct keyword research, competitor analysis, and backlink audits.
  • Monitor SEO KPIs using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.

Google Ads & Paid Campaigns

  • Plan, create, manage, and optimize Google Search, Display, YouTube, and Remarketing campaigns.
  • Set up conversion tracking, UTM parameters, and A/B testing for ad creatives and landing pages.
  • Optimize ad budgets, bid strategies, and ad performance to achieve high ROI and low CPA.
  • Write compelling ad copy that aligns with campaign goals.

Performance Marketing

  • Analyze funnel performance and user behavior to maximize conversions.
  • Create weekly/monthly performance reports with clear insights and action items.
  • Collaborate with design, content, and development teams to implement digital strategies.
  • Recommend data-backed strategies to scale paid campaigns and organic growth.

Requirements:

  • 2 or 3+ years of experience in SEO and Google Ads (Search, Display, and YouTube).
  • Strong knowledge of Google Analytics, Google Tag Manager, Search Console, SEMrush, or similar tools.
  • Proven track record of managing successful PPC campaigns with high ROAS.
  • Experience in A/B testing, audience segmentation, and retargeting strategies.
  • Excellent analytical, written, and communication skills.
  • Up-to-date with the latest Google algorithm updates and SEM best practices.
  • Google Ads certification is a plus.

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