Go-to-Market (GTM) Marketer - Outbound Focus

PostGrid is the world’s leading enterprise SaaS platform for automated offline communications. Our robust APIs empower organizations to create, personalize, and dispatch physical mail letters, postcards, checks, and more to any address on the globe without ever touching an envelope. Operating at massive scale across multiple continents, we’re redefining how brands connect with people beyond the inbox. If you’re driven to build category-defining technology and want to shape the future of offline engagement, join our high-caliber team and help us transform the way the world sends mail.
Role Overview
We are seeking a highly driven Go-to-Market (GTM) Marketer with an Outbound Focus to architect and execute data-driven go-to-market strategies powered by AI automation. In this role, you will combine strategic market planning with hands-on execution—designing outbound programs that leverage AI SDR workflows, AI-native tools, and multi-channel automation to drive market penetration, qualified pipeline, and revenue growth.
You will work cross-functionally with sales, product marketing, and revenue operations teams to orchestrate campaigns targeting high-value accounts and accelerate adoption of new products and market segments.
Key Responsibilities
Outbound GTM Strategy & Campaign Execution
- Design and execute multi-channel outbound campaigns (email, LinkedIn, calls, direct mail, paid retargeting) to drive awareness and pipeline from target accounts.
- Collaborate with sales and RevOps to build AI-augmented account-based marketing (ABM) programs.
- Launch data-driven prospecting sequences that combine personalization at scale with automated outreach cadences.
AI-Driven Automation & SDR Enablement
- Implement and manage AI-native automation platforms such as Clay, Zapier, Make (Integromat), n8n, and similar tools to orchestrate complex outbound workflows.
- Build AI SDR systems and playbooks to automate prospect list building, enrichment, lead routing, messaging personalization, and outreach triggers.
- Continuously experiment with new AI workflows (OpenAI, GPT, Claude, Perplexity, etc.) to enhance outbound velocity and quality.
ICP Targeting & Market Segmentation
- Define and prioritize ICPs, buyer personas, and target market segments for outbound programs.
- Build high-quality prospect databases by leveraging enrichment tools, intent data, and firmographic/technographic insights.
- Monitor campaign data to refine targeting and drive higher engagement.
Messaging & Content Development
- Craft compelling outbound messaging frameworks, value propositions, and campaign creative tailored by persona, industry, and buyer stage.
- Collaborate with product marketing to translate technical features into clear business outcomes for outbound campaigns.
Performance Measurement & Optimization
- Set KPIs and dashboards for outbound campaign performance (opens, replies, meetings booked, pipeline created).
- Conduct A/B testing on messaging, offers, subject lines, and automation sequences to improve conversion rates.
- Provide regular reporting to leadership on ROI, conversion funnels, and market penetration metrics.
Required Qualifications
- 4+ years in B2B SaaS or technology marketing, with strong experience in outbound demand generation and GTM launches
- Proven track record of building and executing outbound campaigns that drive qualified pipeline
- Hands-on experience with AI-native automation platforms (Clay, Zapier, Make, n8n, or similar)
- Experience designing and running AI SDR systems, workflows, and playbooks
- Familiarity with sales and marketing tech stacks (HubSpot, Salesforce, Apollo, Outreach, LinkedIn Sales Navigator, Lemist, Clearbit, etc.)
- Exceptional campaign planning, project management, and copywriting skills
- Strong data-driven mindset and ability to analyze funnel performance metrics
Preferred Qualifications
- Prior experience building outbound GTM motions in fast-paced startup or scale-up environments
- Knowledge of intent data platforms, enrichment APIs, and lead scoring systems
- Understanding of compliance considerations (GDPR, CAN-SPAM, CASL) for automated outreach
- Familiarity with AI content generation tools (OpenAI, Jasper, Copy.ai) for campaign scaling
Success Metrics
- Pipeline generated and revenue influenced from outbound campaigns
- Response and meeting-booked rates from AI SDR workflows
- Increase in market penetration and brand visibility across target verticals
- Reduced time-to-market for outbound GTM campaigns through automation efficiency
Tools
- Sales Enablement - Apollo.io, lemlist
- Workflow Automation - n8n, make.com, zapier
- Data Enrichments - Apollo.io, Sales Navigator
Ready to make your mark? Join PostGrid’s tight-knit, high-energy team and build technology that powers global offline communications. With competitive pay, flexible work, and a learning-obsessed culture, you’ll ship bold ideas fast and see your impact instantly. Hungry for challenge and craftsmanship? Apply today and help us reinvent how the world connects beyond the inbox.

---