Content & Creative Coordinator

6 days ago

India Pure Wiff Full time

About Pure Wiff Pure Wiff is a fast-growing D2C fragrance brand offering premium car and home fragrances. We are building an experience-led brand with high creative output and strong storytelling. We are growing using performance marketing (Meta Ads + UGC) and are looking for someone who can coordinate, organise, and execute our creative production pipeline. Role Overview We are looking for a Content & Creative Coordinator who can help convert our founder’s creative direction into clear briefs, organised workflows, and timely delivery of ad creatives. This is a high-execution role . You will coordinate between: UGC creator agency Video editor(s) Founder Media buyer Your goal is to ensure consistent weekly creative output for paid ads. Key Responsibilities 1. Creative Briefing & Script Coordination Convert founder’s notes into clear, structured creative briefs Write talking points, hooks, and on-screen text guidelines Share briefs with UGC creator agency and ensure understanding Request retakes, missing clips, or corrections as needed Prepare shot lists and deliverable checklists for every brief 2. UGC & Raw Footage Management Receive raw footage from creators and check compliance with brief Flag gaps or reshoots immediately Organise all raw clips neatly in Google Drive with naming conventions 3. Coordination With Editor Create an editing brief for each video Ensure editor delivers: Hook variations Messaging Variation On-screen text additions and spell checks Follow up for timely delivery Do basic QC of edits before founder review 4. Project Management Maintain the creative production pipeline on Trello Upload new creatives to drive + Trello cards Maintain calendars, tracking deadlines and follow-ups to avoid delays Pull basic performance data from internal dashboards (CTR, ROAS, CPC) Prepare a weekly summary for founder review 5. Creative Support (Canva and basic video editing tool) Create hook iterations and cutdowns of the main edited video Help with occasional small shoots/b-roll capture (phone camera is enough) Assist with content for Amazon/Shopify listings when needed Who You Are 1–3 years of experience / internship in content, social media, influencer/UGC coordination, production, or creative ops Strong organisational and coordination skills Good written English Understands reels/TikTok-style videos Familiar with modern DTC brands Comfortable working in a fast-moving startup environment Loves content, creative ideas, and problem-solving Not afraid to chase creators/editors to meet deadlines Basic Video Editing (Instagram Edits, VN, Capcut)  and Canva Skills Nice-To-Have Skills (Not mandatory) Experience with UGC creators or content creation Understanding of paid ads formats Creative thinking for hooks/talking points

  • Content & Creative Coordinator

    6 days ago

    India Pure Wiff Full time

    About Pure WiffPure Wiff is a fast-growing D2C fragrance brand offering premium car and home fragrances. We are building an experience-led brand with high creative output and strong storytelling. We are growing using performance marketing (Meta Ads + UGC) and are looking for someone who can coordinate, organise, and execute our creative production...

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    About Pure WiffPure Wiff is a fast-growing D2C fragrance brand offering premium car and home fragrances. We are building an experience-led brand with high creative output and strong storytelling. We are growing using performance marketing (Meta Ads + UGC) and are looking for someone who can coordinate, organise, and execute our creative production...

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