Content & Creative Coordinator

4 days ago

india, IN Pure Wiff Full time
About Pure Wiff

Pure Wiff is a fast-growing D2C fragrance brand offering premium car and home fragrances. We are building an experience-led brand with high creative output and strong storytelling. We are growing using performance marketing (Meta Ads + UGC) and are looking for someone who can coordinate, organise, and execute our creative production pipeline.

Role Overview

We are looking for a Content & Creative Coordinator who can help convert our founder’s creative direction into clear briefs, organised workflows, and timely delivery of ad creatives.

This is a high-execution role.

You will coordinate between:

  • UGC creator agency
  • Video editor(s)
  • Founder
  • Media buyer

Your goal is to ensure consistent weekly creative output for paid ads.

Key Responsibilities1. Creative Briefing & Script Coordination
  • Convert founder’s notes into clear, structured creative briefs
  • Write talking points, hooks, and on-screen text guidelines
  • Share briefs with UGC creator agency and ensure understanding
  • Request retakes, missing clips, or corrections as needed
  • Prepare shot lists and deliverable checklists for every brief


2. UGC & Raw Footage Management
  • Receive raw footage from creators and check compliance with brief
  • Flag gaps or reshoots immediately
  • Organise all raw clips neatly in Google Drive with naming conventions


3. Coordination With Editor
  • Create an editing brief for each video
  • Ensure editor delivers:
  • Hook variations
  • Messaging Variation
  • On-screen text additions and spell checks
  • Follow up for timely delivery
  • Do basic QC of edits before founder review


4. Project Management
  • Maintain the creative production pipeline on Trello
  • Upload new creatives to drive + Trello cards
  • Maintain calendars, tracking deadlines and follow-ups to avoid delays
  • Pull basic performance data from internal dashboards (CTR, ROAS, CPC)
  • Prepare a weekly summary for founder review


5. Creative Support (Canva and basic video editing tool)
  • Create hook iterations and cutdowns of the main edited video
  • Help with occasional small shoots/b-roll capture (phone camera is enough)
  • Assist with content for Amazon/Shopify listings when needed
Who You Are
  • 1–3 years of experience / internship in content, social media, influencer/UGC coordination, production, or creative ops
  • Strong organisational and coordination skills
  • Good written English
  • Understands reels/TikTok-style videos
  • Familiar with modern DTC brands
  • Comfortable working in a fast-moving startup environment
  • Loves content, creative ideas, and problem-solving
  • Not afraid to chase creators/editors to meet deadlines
  • Basic Video Editing (Instagram Edits, VN, Capcut) and Canva Skills


Nice-To-Have Skills (Not mandatory)
  • Experience with UGC creators or content creation
  • Understanding of paid ads formats
  • Creative thinking for hooks/talking points

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