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Area Sales Manager

2 months ago

west bengal, India Bajaj Consumer Care Full time
Position : Area Sales Manager - Siliguri
Supervised by : Regional Sales Manager
Role Purpose
Role holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.
Planning, Strategy & Financials
Understand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a strong brand proposition
Provide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions
Understand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area
Monitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap
Conduct market research and create reports on future changes in the FMCG business for Sales Manager
Operational/ Functional
Take responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant review
Ensure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules
Ensure optimal inventory management and monitor effectiveness of channel partners in the region
Provide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective state
Coordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated area
People/ Self Development
Review and monitor performance of team members’ and provide requisite developmental support/ inputs
Drive high performance and recommend training as required for team's continuous development
Develop the team and update their knowledge base to cater the organization need
Enhance engagement levels of the team, thereby increasing employee satisfaction in the department
Policies, Processes and Procedures
Ensure adherence to standard framework and uniform processes for sales and distribution department in allocated area
Monitor timely collections of all required data management and ensure documentation and preparation of all MIS Reports etc
Propose and develop effective and efficient sales structure to maximize coverage and productivity
Knowledge and Experience
6-8 years of relevant experience in Sales (FMCG/Consumer Care Industry)
Education and Certifications
Bachelor’s degree . MBA is preferred